Sr. Mgr., Marketing Analytics & Consumer Insights

The Los Angeles Rams areseekingan innovative and strategic

Sr. Manager,Marketing Analytics & Consumer Insights to lead the organization'smarketing and media analytics function,transforming data into a competitive advantagethroughsophisticatedmethodologiesthat produce meaningful insights and recommendations.

This leader will define and execute the Rams analytics vision, develop a multi-year analytics roadmapthat includes capitalizing on AI investment, and partner with senior leadership to drive data-informed decision making that improves fan engagement, operational effectiveness, and revenue  addition, they will partner with ticketing, sponsorship, and community teamsto produce models, performance and market analysis,and presentation materials.

• Develop and lead the marketing+media analytics and consumer insights strategy for the Los Angeles Rams, including performance analysis,consumer research, fan segmentation, brand measurement,media evaluation, and market intelligence.
• Own the analytics roadmap, prioritizing initiatives that generate measurable business value across marketing,media,and revenue functions.
• Develop advanced analytical frameworks, predictive models, forecasting capabilities, segmentation strategies, attribution methodologies, and incorporate AI that improves sophistication and efficiency.
• Lead, mentor, and develop a high-performing analytics and consumer insights team by training onadvancedtechniques,prioritizing team’sworkload, creating methods to ensure quality deliverables, andmultiplyingthe department’s impacton theorg.
• Establish executive KPI frameworks, reporting standards, dashboards, and self-service analytics solutions.
• Partner with senior leaders to influence strategic decisions through data-driven recommendations and business insights.
• Collaborate with Marketing Technology ondata governance, data quality, audience identity resolution, and fan data strategy initiatives.
• Evaluate and implement analytics technologies and vendor solutions thatwill bring a trajectory change in capabilities.
• Champion analytics adoption and data literacy across the organization.

• Incremental revenue, brand affinity, andfan growthinfluencedby analytics-driven initiatives.
• Forecast accuracy for revenue, event, digital, and annual projections.
• Improvement in retention, renewal, engagement, and lifetime value metrics.
• Executive dashboard adoption and self-service analytics utilization.
• Stakeholder satisfaction with analytics services and decision support.
• Dataaccuracyand quality of deliverables.
• Percentage of analytics roadmap initiatives delivered on time and on budget.
• Adoption of segmentation, personalization, and advanced analytics across campaigns.
• Team engagement, development, and retention.

• Bachelor’s degree in Analytics, Statistics, Business, Marketing, Economics, Mathematics, Computer Science, or a related field; advanced degree preferred.
• 10+ years of experience in analytics, consumer insights, business intelligence,and related disciplines.
• 5+ years of experience leading analytics, consumer insights, or business intelligence teams.
• Expertise in SQL, Python, R, Power BI, Tableau, and modern data visualization platforms.
• Strong experience building measurement frameworks, executive dashboards, forecasting models, segmentation strategies,and AI capabilities related tobrand marketing, performance marketing, and owned & operated media.
• Proven history ofgeneratingsignificant insights that lead tosuccessfulnew business strategies.
• Strong understanding of CRM, fan data ecosystems, data warehouses and platforms, and digital analytics.
• Experience developing market surveys and guiding qualitative + quantitative first-party data collection.
• Proven ability to influence executive stakeholders and lead cross-functional initiatives.
• Exceptional communication skills with experience presenting to executive leadership.

Salary: $105,000/yr.

- $120,000/yr.

The Los Angeles Rams are proud to be an Equal Opportunity Employer.

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their trueselves.

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