Senior Director, Marketing Science

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

The Business Analyticsteamispivotal in the delivery of modern agency services.

We are tightly integrated withstrategyand investment teams to deliver on and exceed our clients’business goals.

This role is accountable for paid media analyticsfor a majorstreaming platformin the Entertainment category, focusedon

Originalsseries and movie title campaignswithin a full portfolio of Sports, Brand, and Live Events content marketing.

• Consulting with clients toidentifybusiness problems / opportunities and develop practical analytics roadmaps to makemeasurableimpact on business outcomes.
• Become a trusted advisor toclient leads and seniorclientsand consult on Originalsprogramstrategy, measurement, and advanced analytics
• Share POVsregardingindustry changes in the data and analytics space(future of measurement,newdatasolutions like clean rooms, attentionmeasurement, etc.)
• Leading the development and execution of the measurement plan andrevisitingthe plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level,and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies onthe performance of Originalsmarketing toward client business goals
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports:
  Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Ensure the delivery oftimely, impactful ongoingperformancereporting (Trailer, weekly, post-campaignwrap reports)

• Partner with the Strategy and Investment teams onmedia plan development,ongoing budget / plan optimization, performance insights, and holisticdecision-makingframeworks (egKPI setting and benchmarks)
• Partner with
  
  Data Science team to execute advanced analytics (egpredictive modeling, media impact analytics) in service of bespoke, rigorous media measurement and decision-making
• Partner with Strategy and Investment teams to develop,maintain and evangelize test & learn roadmaps (including the design ofin-marketA/Btests for paid media)
• Partner with colleagues focus on Brand and Sports content marketing to adopt best practices and align approachesacross total content portfolio
• Partner with Data Operations organization to develop and deploy best in class front-end reporting and insights capabilities
• Recruit new talent.
• Lead and mentor direct reports:continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging intrainingand attending industry events.

• Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience inintegratedmarketing related topaidmedia, including budgeting, revenue forecasting, ROIdevelopment.
  
  Channels of coverage include Paid Social (Meta, Tik Tok et al), You Tube,CTV (Samsung, Peacocket al) and Linear TV
• Expertiseinaudience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics.
  
  Problem-solving skills to drive issues to resolution.
• Proven leadership ability and…