Executive Director, Media Intelligence Lead

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The Business Analyticsteamispivotal in the delivery of modern agency services.

We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.

External facing responsibilities:

• Set the vision,strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.

• Defining and executing the data strategy:
  Uncover data needs/opportunities and developapracticalroadmap to get maximum value from 1st, 2ndand 3rdparty data through integration and augmentation.

• Develop relationships with clients by providing strategic advisor yon how data and analytics can helpunlockstrategicopportunities.

• Encourage creative use of datato solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.

• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.

• Developbest in classaudiencesolutions, in collaboration with Planning and Investment teams.

• Become a trusted advisor toclient leads and seniorclientsand consult on audience strategy, measurement, and advanced analytics.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Share POVsregardingindustry changes in the data and analytics space(future of measurement,newdatasolutions like clean rooms, attention measurement,etc.).

• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

• Lead and mentor direct reports:
  Continually assess capabilities, provide a roadmap for career growth and institute goals tobuildand expand skills.

Internal facing responsibilities:

• Provide methodological support, coaching,training and advice toyour direct reports and to the broader teams.

• Recruit new talent.

• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.

• Build the pipeline andbe responsible forthe revenue goals of Marketing Sciences.

• Actively help to develop and grow Marketing Sciencesofferingsby contributing toPOVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.

• Keep in front of industry trends and developments by conducting research, engaging intrainingand attending industry events.

• Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

• Expertise in audience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto…