Global Product Counsel - Performance Ads

Overview

Global Product Counsel - Performance Ads. The Global Monetization Product and Technology Legal team supports Tik Tok's innovative and state-of-the-art advertising products. We're growing fast and you'll work on the most exciting legal issues as disruptive technological innovations require creative and proactive legal guidance. In this role, you would lead legal review and take a collaborative approach to help build Tik Tok's performance ad products that are used around the world.

You would support various ad format verticals, various industry verticals, core ads algorithms, various ecommerce ad types, and our ad-buying tools included our automated and AIGC-powered tools. We are seeking a highly experienced, bright, and capable attorney with substantial expertise across ad tech, privacy, consumer protection, AIGC, automation, regulatory engagement, IP and more.

• Serve as the primary global legal advisor for designated product verticals, partnering closely with Product and Engineering teams worldwide to understand and support new products and technologies
• Provide proactive legal guidance throughout the product lifecycle—from early development through launch and post-launch—by identifying potential risks and delivering practical risk-mitigation strategies
• Support negotiations and contracting with third-party technology partners
• Collaborate with cross-functional legal teams to ensure coordinated, comprehensive global advice
• Contribute to drafting public-facing materials that describe new products and technologies

• Minimum Qualifications:
• Extensive legal experience gained through private practice and/or in-house roles
• Familiarity with global legal issues impacting digital advertising including consumer protection, privacy, AIGC, automation and IP
• Exceptional legal and business judgment, with the ability to think both strategically and creatively
• Highly detail-oriented, with a strong work ethic and commitment to excellence
• Self-motivated and proactive, with a willingness to take ownership of projects and quickly learn emerging areas of law and technology
• Ability to write with clarity, precision, and impact
• Preferred Qualifications:
• Product counseling experience on AI, AIGC, and automation
• Product counseling experience on model training, evaluation, and deployment
• Experience with ad bidding strategies and the ad tech ecosystem

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities,…