Growth Marketing Lead - Strategic Initiatives

Specialist, B2B eCommerce Marketing

Location:

Los Angeles, Hybrid
Compensation: $125,000 - $145,000 annually (depending on experience)

We are seeking a Specialist, B2B eCommerce Marketing to oversee and optimize the day-to‑day digital storefront experience, catalog merchandising, and dental practitioner customer journey. You will act as the primary owner of our Shopify B2B portal. Your focus will be on driving digital user adoption, product discovery, and self‑service reordering for private dental practices, dental service organizations (DSOs), and orthodontic clinics.

This is a hands‑on role for someone who can combine eCommerce execution, customer experience, analytics, and lifecycle marketing. You will work cross‑functionally with Global Digital Marketing, Sales, IT, Operations, and other teams to improve the digital purchasing experience and grow recurring online revenue.

• Shopify Platform Ownership & Customer Experience
  • Lead daily operations of our Shopify B2B storefront, ensuring accurate clinical product merchandising, optimized search functionality, and seamless user experiences for busy dental practitioners.
  • Streamline buying workflows tailored to clinical procurement, utilizing Shopify B2B features to manage custom dental practice price lists, net payment terms, quick‑order lists for high‑volume consumables, and simple bulk reordering processes.
  • Analyze platform data and Shopify analytics to identify drop‑off points in the funnel, continuously improving conversion rates and user adoption across private practices and dental accounts.
  • Own merchandising, product pages, promotions, checkout conversion, and the end‑to‑end digital customer journey.
  • Use customer behavior and analytics to improve conversion, repeat purchase, and overall customer value.
• Campaign Collaboration & Digital Execution
  • Collaborate with Global Digital Marketing to align platform activities with overarching digital media strategies, creating optimized Shopify landing pages, collections, and promotions to support external paid campaigns.
  • Develop and deploy targeted email marketing, automated reorder reminders for dental consumables, and lifecycle nurture sequences aimed at driving recurring digital revenue from existing dental accounts.
  • Coordinate catalog updates and new dental device launches on Shopify, ensuring clinical technical sheets, regulatory documentation, and instructional product videos are accessible to practitioners.
  • Support SEO and SEM strategy to capture demand while continuously improving conversion through analytics and conversion rate optimization.
  • Run disciplined tests across messaging, offers, audiences, landing pages, and digital experiences to improve conversion and acquisition efficiency.
• Sales Integration & Compliance
  • Partner with Dental Field Sales Reps to drive digital portal adoption, equipping sales teams with Shopify analytics to identify accounts that can transition to friction‑free, self‑service purchasing.
  • Partner with Sales and commercial teams to ensure strong lead flow, follow‑up, digital adoption, and conversion to revenue.
  • Interface with IT and Operations to ensure smooth data flows between Shopify, inventory management systems, and backend ERP/CRM software.
  • Ensure strict adherence of all digital storefront content, product claims, and clinical documentation to medical device regulatory guidelines and healthcare industry compliance.
• Analytics, Testing & Optimization
  • Establish clear reporting for digital adoption, acquisition, conversion, ecommerce performance, repeat purchase, retention, and ROI.
  • Use data to identify where customers drop off, where to invest, what to improve, and what to test next.
  • Translate insights into action and maintain clear…