Digital Marketing Manager
Listed on 2026-09-15
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IT/Tech
Digital Marketing, Social Media Marketing, SEO, Ecommerce
Pay Range: $70,000–$90,000/year, DOE
About Baby Gold
Baby Gold is a woman-founded fine jewelry brand built on a simple idea: heirloom-quality pieces, made to order, in real gold and natural diamonds. Our jewelry is designed and manufactured in-house at our Los Angeles studio by a team of 100+ skilled artisans — no mass production, no middlemen. We're growing fast and looking for a Digital Marketing Manager to help scale our brand across every digital channel.
About the RoleWe're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.
What You'll Do- Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms
- Own email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reporting
- Drive organic growth through SEO strategy, on-site optimization, and content planning
- Manage and grow Baby Gold's social media presence in partnership with our social/UGC team
- Analyze performance across channels and turn data into actionable recommendations
- Manage marketing budget allocation and report on ROI/ROAS across channels
- Partner with creative and product teams to align campaigns with new launches
- Stay ahead of digital marketing trends, platform changes, and industry best practices
- 3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retail
- Proven experience managing paid media budgets with measurable ROI
- Hands-on experience with email/CRM platforms (Klaviyo experience a plus)
- Working knowledge of SEO fundamentals and analytics tools (GA4, etc.)
- Strong analytical skills — comfortable pulling and interpreting your own data
- Excellent written and verbal communication skills
- A collaborative, detail-oriented approach and comfort in a fast-paced, growing company
- Must be able to work in-person at our Los Angeles studio, Monday–Friday
- Be part of a fast-growing, Los Angeles based brand with in-house manufacturing
- Direct collaboration with founders and cross-functional teams
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