Senior MarTech Lead

The Sr. Mar Tech Lead oversees the organization’s marketing technology ecosystem, digital properties, marketing analytics, healthcare data governance and privacy, and server-side tracking technology to support patient acquisition, campaign optimization, digital experience, and internal and external reporting. This role serves as the marketing technology lead across web platforms, analytics, data integrations, measurement, and privacy, partnering closely with Marketing, Product/IT, Security, Legal/Compliance, and external agencies and vendors.

• Partner with Product/IT teams and Ours Privacy SST to design, implement, maintain, and validate tracking infrastructure, including GA4, Google Tag Manager, digital advertising platforms, cookies/pixels, UTM parameters, server-side tracking, consent management, and data layers.
• Oversee full-funnel digital marketing measurement across acquisition, activation/enrollment, engagement, appointment completion or abandonment, and downstream performance metrics.
• Monitor data quality, tracking accuracy, cookie and pixel governance, server-side tracking, and cross-device and cross-channel attribution.
• Establish measurement and tagging standards across websites, landing pages, campaigns, platforms, and digital products to ensure consistent and reliable reporting.
• Evaluate changes to browser technology, advertising platforms, tracking methodologies, privacy requirements, and first-party data strategies and recommend appropriate changes to the organization’s measurement architecture.

• Collaborate with technology teams to guide the build, automation, and maintenance of Power BI or equivalent dashboards and reports that provide daily, weekly, and monthly insights into lead quality, patient behavior, campaign and channel performance, funnel drop-off, scheduling and attendance, and provider utilization.
• Partner with product and IT teams to integrate CRM/EHR and scheduling systems, telehealth platforms, lead-generation and advertising platforms, websites and CMS platforms, tracking systems, and security/cloud infrastructure.

• Work with marketing to translate data insights into actionable recommendations that improve campaign, channel, website, and conversion performance for agencies and vendors.
• Manage agency and vendor data requirements, tagging, tracking, campaign performance analysis, technical implementation requirements, and optimization recommendations.
• Identify anomalies, trends, and risks, including behavioral shifts, channel underperformance, website or integration issues, vendor issues, tracking failures, and compliance exposures, and provide proactive strategic recommendations.

• Work with Compliance, Security, and Legal teams to maintain compliance with HIPAA, PHI/PII requirements, vendor and agency data-sharing agreements, and internal data governance policies.
• Collaborate with IT and Security, including Cloudflare or equivalent tools, to ensure tracking infrastructure, data ingestion, dashboards, and data exports follow security best practices, including encryption, access controls, and required anonymization.
• Create and maintain documentation for tracking architecture, data flows, vendor data sharing, compliance controls, measurement frameworks, dashboards, and analytics.

• Oversee the organization’s websites and digital properties, including platform health, functionality, performance, user experience, integrations, and ongoing enhancement needs.
• Partner with IT and Security to manage web infrastructure and technical requirements,…