Chief Marketing Officer

Chief Marketing Officer - Plaintiff Law Firm

Job details:
Salary: $95,000 - $125,000 per year

We are seeking an experienced and strategic Chief Marketing Officer or Director of Digital Marketing to join our growing law firm. This role is ideal for a hands‑on marketing leader who understands how to drive measurable results in a legal environment, particularly within personal injury or plaintiff‑focused practices.

The ideal candidate will have a proven track record of building and executing digital marketing strategies that generate high‑quality leads, optimize intake performance, and support overall firm growth. We are looking for someone who can own the marketing function, manage campaigns from strategy to execution, and deliver consistent, data‑driven outcomes.

This firm is a well‑established and highly respected plaintiff‑side practice with a strong reputation for delivering outstanding results for clients. They have built a collaborative and growth‑oriented culture where talented professionals are empowered to make a real impact. The firm values innovation, accountability, and long‑term relationships, and they are committed to investing in the right people, tools, and strategies to continue expanding their success.

• Develop and execute a comprehensive digital marketing strategy aligned with firm growth goals
• Oversee and manage all digital channels including Google Ads, Meta Ads, SEO, social media, and content marketing
• Build and optimize lead generation funnels focused on case acquisition and intake performance
• Manage paid media budgets effectively to maximize ROI and signed cases
• Implement tracking and analytics systems to measure campaign performance and conversions
• Collaborate with intake teams to ensure seamless lead flow and conversion optimization

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