Project Manager, Product Launches

Company: G2G Ventures Inc, PBC

Job Title: Project Manager, New Product Launches

Location: Hybrid – Santa Monica, CA (3 days per week in office)

Department: Product Development

Reports to: Director of New Product Launches

About Us:

We are a startup revolutionizing beauty with a purpose: create the industry standard of “clean.” Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy, and environmental responsibility. And our vision transcends products.

We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations.

From our formulas to our advocacy efforts to our community connection, we lead clean.

About the Role:

The Project Manager, New Product Launches will drive the end-to-end execution of new product development and go-to-market initiatives. Reporting to the Director of New Product Launches, this role serves as the operational engine behind cross-functional product launches — ensuring timelines are met, stakeholders are aligned, risks are mitigated, and deliverables are executed with excellence.

This individual will manage the detailed work streams required to bring products from concept through commercialization — partnering closely with Product Development, Operations, Supply Chain, Marketing, Creative, Sales, Finance, and external vendors.

The ideal candidate thrives in a fast-paced startup environment, is highly organized, and excels at turning strategy into action.

What You’ll Do:

• Build and manage comprehensive project timelines from concept to launch
• Define key milestones, dependencies, and critical paths
• Lead weekly cross-functional launch meetings and drive accountability
• Track risks, escalate issues proactively, and propose mitigation plans
• Ensure launches are delivered on time and aligned with business objectives

• Partner with Product Development on formulation, packaging, and testing timelines
• Collaborate with Operations and Supply Chain on forecasting, production, and inventory readiness
• Align with Marketing and Creative on campaign assets, messaging, and launch calendars
• Coordinate with Sales on retailer readiness, education tools, and sell-in timelines
• Ensure Finance alignment on costing, margin targets, and launch forecasts

• Create and maintain standardized launch playbooks, templates, and tracking tools
• Improve workflows to increase efficiency and reduce time-to-market
• Maintain documentation including briefs, timelines, status reports, and post-mortems
• Support capacity planning and resource allocation across launch calendar

• Coordinate timelines with packaging vendors, contract manufacturers, testing labs, and creative agencies
• Track deliverables and hold partners accountable to agreed deadlines
• Support contract and SOW execution in partnership with leadership

• Lead post-launch retrospectives to identify wins and improvement areas
• Track launch performance metrics in partnership with Analytics and Sales
• Implement process improvements based on learnings

• Highly organized. You naturally create structure in ambiguity.
• Detail-oriented. Nothing slips through the cracks.
• Proactive. You anticipate risks before they become problems.
• Clear communicator. You drive alignment across diverse teams.
• Execution-driven. You love bringing ideas to life.
• Comfortable with pace. You thrive in dynamic, evolving startup environments.

• 3–5 years of experience in project management, product development, brand operations, or related fields (beauty, CPG, or retail preferred)
• Proven experience managing cross-functional product launches
• Strong proficiency in project management tools (Asana, Monday, Jira, or similar)
• Excellent organizational and documentation skills
• Ability to manage multiple projects simultaneously with…