Chief Retail & Business Officer

The Chief Retail & Business Officer will translate Premier America’s growth vision into actionable plans that drive market share, financial performance and operational excellence within Consumer and Business Banking throughout our footprint. This role will be responsible for setting, validating, and driving strategic priorities and operational alignment resulting in robust core deposit and non-interest income growth.

• Develops and executes regional growth strategies (LA/Ventura County and Houston markets) by integrating and maximizing relationship sales and marketing efforts and ensuring alignment with Premier America’s Mission, Vision, Core Values.
• Drives quarterly and annual revenue goals for assigned business lines across all regions.
• Conducts rigorous market, financial, and competitive analysis to identify opportunities and gaps within core products. Develops specific strategies for growing, optimizing, or sun setting products and services.
• Develops strategy and framework around Business Services, including product offerings and positioning. Execute to achieve growth goals.

• Develops referral targets and strategies to maximize growth in other lines of business, including Insurance, Wealth Management, Consumer Lending and Business Services.
• Builds and maintains a service-driven relationship sales culture across Premier America Team Members.
• Ensures Team Members within retail branches and Contact Center understand Premier America’s products, services and capabilities.
• Ensures training initiatives include segment-specific approaches and member dialogue strategies.

• Maintains accurate reporting for confident revenue forecasting and KPI analysis (Core deposit growth, member retention, non-interest income, etc.) to identify what is working and what is not.
• Continuously monitors the local competitive landscape, regulatory changes, and financial services needs of Premier America’s Markets of Opportunity. Synthesizes intelligence into clear, actionable recommendations for the Senior Leadership Team.
• Leads the development of comprehensive business cases, financial models, and feasibility studies for significant investments such as denovo branches and technology investments, ensuring a strong, measurable ROI.

Partners with Marketing to ensure the following are achieved:

• Online presence, campaigns, webinars, round tables and forums are tailored to Premier America’s priorities. Aligns brand storytelling to enhance market positioning.
• Targeted marketing campaigns are evaluated to enhance thought leadership, increase brand visibility, and position Premier America as a financial partner of choice.

Represents Premier America at industry conferences and community events to promote brand visibility.

• Leads assigned business functions and manages assigned Team Members, providing leadership, mentorship and performance management. Conduct performance reviews, recommend compensation adjustments and foster a culture of continuous learning, professional growth, and ongoing improvements to ensure optimal team performance.
• Models, recognizes and rewards the behaviors that align with Premier America's Core Values.
• Serves on various committees as assigned. Supports positive Board, Committee and Volunteer relations based on communication, collaboration, and executive leadership.
• Attends seminars and professional conferences, as necessary.
• Stays informed of trends and changes in the credit union and banking industry.
• Additional duties as assigned.

• Minimum of ten years of leadership experience, specifically leading deposits and sales functions within the financial services industry (credit union/banking).
• Proven track record of leading high-performing teams.
• Strong negotiation, presentation and strategic planning skills.