Regional General Manager; Los Angeles

Hybrid in Los Angeles, California

Compensation: $150,000-$160,000 per year

at Zócalo Health

Zócalo Health is the first tech-driven provider built specifically for Latinos, by Latinos. We are developing a new approach to care that is designed around our very own shared and lived experiences and brings care to our gente. Founded in 2021 on the idea that our communities deserve more than just safety nets, we are backed by leading healthcare and social impact investors in the country to bring our vision to life.

Our mission is to improve the lives of our communities—communities that have dealt with generations of poor experiences. These experiences include waiting hours in waiting rooms, spending mere minutes with doctors who don't speak their language, and depending on their youngest kids to help them navigate our complex healthcare system. At Zócalo Health, we meet our members where they are, bringing care into their homes and neighborhoods through our team of community-based care providers and virtual care offerings.

We partner with community-based organizations, local healthcare providers, and health plans that recognize the value of culturally aligned care, which are not limited to brief interactions in an exam room. Together, we are building a new experience that revolves around the use of modern technology, culturally competent primary care, behavioral health, and social services to provide a radically better experience of care for every member, their family, and the communities we serve.

We are committed to expanding our reach to serve more members and their communities. We are looking for passionate individuals who share our belief that healthcare should be accessible, personalized, and rooted in the community. Join us in our mission to ensure that no one has to navigate the complexities of the healthcare system alone and that everyone receives the local, culturally competent care they deserve.

The Regional General Manager will join Zócalo Health at a critical time in the history of our company and of primary care. The opportunity for impact is large and growing, and Zócalo Health will lead the transition from fee-for-service to value-based care for the growing Latino community in the U.S.

An integral member of the Zócalo Health team, you will be the strategic and operational leader for all activities within your assigned region. This role is directly responsible for developing and executing a comprehensive, localized strategy to drive patient acquisition—leveraging deep understanding of community dynamics, cultural context, and regional health landscape. The Regional General Manager will lead Community Engagement and Community Partnerships teams, and collaborate cross-functionally with dotted-line partners across regional CHWs, Business Development, Implementation, Finance, Customer Support, and other centralized teams to ensure effective service delivery and community impact.

This is a highly entrepreneurial role requiring both strategic insight and strong execution. The Regional General Manager will serve as the central connector for regional operations, with accountability for growth, retention, team leadership, stakeholder engagement, and performance outcomes.

This position will initially report to the company's CEO. The reporting structure for this role will likely change in the future.

• Own the regional patient acquisition strategy with a focus on building trust, visibility, and connection in the community.
• Analyze regional trends, population data, referral patterns, and community partnerships to inform outreach and engagement priorities.
• Develop and deploy campaigns, partnership models, and outreach tactics tailored to the region's unique needs—collaborating with Central Marketing and Business Development as needed.
• Set and monitor acquisition targets, iterate based on performance data, and mobilize resources accordingly.

• Provide direct leadership to Community Engagement Managers and Community Partnerships Managers, guiding performance, coaching, and development.
• Ensure…