Content Manager

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At Black Line, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, Black Line has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At Black Line we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at Black Line!

The Content Marketing Manager will architect and execute a comprehensive content marketing strategy for Black Line, leveraging AI‑powered tools and data‑driven insights. This role is responsible for driving thought leadership, brand awareness, and lead acquisition by creating and optimizing engaging content across all digital and print channels, including email and our blog. You will oversee the entire content lifecycle, from strategic planning and creation to distribution and performance analysis, ensuring our content resonates with our audience and achieves key business objectives.

• Develop and document a long‑range strategic content framework that anticipates audience needs and supports evolving business goals.
• Develop and manage overall content marketing and email marketing plans and strategies that support organizational goals from the top to the bottom of the marketing and sales funnel, including increasing thought leadership, brand awareness, lead acquisition, and effectiveness of lead nurturing.
• Develop and execute procedures and workflows for the planning, creation, execution, and ongoing optimization of emails and content, and for the distribution and amplification of content and other assets.
• Collaborate with designers, product marketers, sales professionals, internal and external influencers, and industry experts to conceive and develop content pieces and other assets that meet the needs of both key stakeholders and our audience. This role should bring a brand publisher mindset to the team, ensuring the creation of content that our audience is looking for and optimizing the path to conversion.
• Project manage the creation of content and other assets including e‑books, white papers, guides, web pages and copy, infographics, videos, articles, emails, and blogs, including through coordination with and management of in‑house and outsourced content creators, writers, editors, designers, videographers, developers, etc.
• Ensure periodic and ongoing postings of blogs to attract site visitors through search, social media, and other channels.
• Proof‑reading and editing to ensure consistency with Black Line's style and brand guidelines. Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Manage various email campaigns, including working with Campaign Managers and others on email strategy and with our in‑house Creative team on design and effective messaging strategies to create compelling emails.
• Development and optimization of email nurturing streams, including working with Marketing Operations on segmentation based on audience demographics and buyer personas.
• Measure and optimize results, including through A/B and multivariate testing. Analyze campaign results and recommend improvements to achieve campaign objectives. Monitor delivery and unsubscribe rates and work to increase the productivity of our email sends.
• Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
• Develop and maintain an email, content, and editorial calendar.
• Stay…