Events & Shows Specialist

The Events & Shows Specialist supports and executes Yerba Madre’s national trade show and large-scale sponsored events channel, serving as the primary point of coordination and execution from annual planning through execution and performance reporting. This role is responsible for managing logistics, timelines, and on‑site execution to ensure events deliver best‑in‑class brand experiences while supporting retail and growth objectives.

This role is a specialist‑level individual contributor role focused on hands‑on execution, partner coordination, and operational excellence. When not engaged in required work‑related travel, this role is expected to work onsite three days per week from our Downtown Los Angeles office.

• Support and execute the national trade show and large‑scale sponsored events portfolio, including annual planning, prioritization, and performance outcomes
• Coordinate end‑to‑end planning and execution of events from concept through completion
• Develop event timelines, run‑of‑show documents, staffing plans, and contingency plans
• Track and manage event budgets and expenses, ensuring cost efficiency and strategic allocation of resources
• Partner with Sales, Brand, Field Activation, and external partners to support event execution
• Coordinate vendor, agency, contract, permitting, shipping, and logistics.
• Ensure brand standards are upheld across all on‑site elements, including signage, uniforms, displays, and consumer touchpoints
• Support and participate in on‑site execution, including setup, activation flow, compliance, and takedown
• Track and report on KPIs, including consumer reach, sampling volume, lead capture, and retail impact
• Contribute to post‑event debriefs and provide insights and recommendations to leadership

• 2‑5 years of relevant experience in experiential marketing, event program management, brand activation, or related fields
• Hands‑on experience supporting or leading large‑scale event programs such as trade shows, festivals, or sponsored events
• Strong background in budget management, vendor leadership, and logistics operations
• Working knowledge of event budgeting and expense tracking
• Strong Communication, collaboration and organization skills is a must
• Willingness to travel frequently and work non‑traditional hours during event periods

• Execution Support and Program Coordination
• Operational excellence and attention to detail
• Cross‑Functional Collaboration and Partnership
• Expense Awareness and Resource Coordination Problem‑solving and adaptability in fast‑paced environments
• Using performance insights and feedback to improve execution
• Strong communication and stakeholder alignment skills
• Consumer‑first mindset and brand stewardship

• Ability to travel frequently (30–50% of time) to trade shows, festivals, and sponsored events across North America.
• Availability to work non‑traditional hours, including evenings, weekends, and extended days during event periods.
• Must be able to lift, carry, and move event materials (up to 50 lbs) including tents, signage, cases of product, and event equipment.
• Comfortable working long hours on feet in outdoor environments, sometimes in varying weather conditions.
• Ability to drive and maintain a valid driver’s license; experience with event vehicles, box trucks, or trailers is a plus.
• Flexibility to adapt to real‑time challenges and physically demanding setups and takedowns.

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top‑tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

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