Associate Brand Marketing Manager – Apex Legends

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

This role is based in Los Angeles with the ideal candidate expected to be in the office three days a week. You will report to the Director of Global Brand Marketing for Apex Legends.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Star Wars Jedi, Mass Effect, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

As an Associate Brand Marketing Manager on Apex Legends, you will join the team leading cutting-edge launch and live services marketing. You will partner closely with teams across Publishing. This includes Brand, Community, Social, Creative, Production, and Lifecycle Management to facilitate the creation and execution of player-focused marketing campaigns designed to excite our global community. You will be an essential member of the team as you become a subject matter expert on upcoming seasonal content and the campaigns bringing it to life.

• Support Brand Management in creating seasonal brand guides that detail priorities, objectives, and in-game content beats.
• Translate seasonal strategy into clear channel and creative briefs (deliverables, milestones, audiences, and messaging) that inform the seasonal go-to-market plan.
• Improve alignment by briefing and coordinating Social, Creative, Community, Lifecycle/CRM and additional partners to deliver activations that ladder to seasonal goals.
• Lead channel activation planning across owned and partner surfaces (e.g., social, creator/influencer, community), ensuring cohesive messaging, timing, and execution across touchpoints.
• Oversee daily execution operations, including asset trafficking, routing, reviews/approvals, and milestone management to keep launches on track.
• Maintain campaign sources of truth (timelines, status trackers, creative matrices, channel plans) and communicate progress, risks, and dependencies across the team.
• Partner with Analytics to measure campaign performance across priority channels (especially social and creator activations), summarize insights, and recommend optimizations for in-flight and future seasons.

• Two or more years of Brand Marketing experience, within a live-service, digital entertainment environment.
• Interest and curiosity for all areas of marketing and omnichannel consumer-facing campaigns.
• Manage across a variety of projects at the same time.
• Can manage up and in partnership with a complex matrix of partners across regions.
• Operate autonomously while communicating with your team, always looking for a way to push the work further for the Brand.
• Strong presentation development skills and ability to clearly communicate materials to key partners.

• Execution-driven Operator – Takes pride in getting things done and thrives in facilitating the daily work that keeps teams moving forward.
• Empathy – The focus is to set your internal partners up for success.
• Passion – Shows a natural passion for our players, our games, and their work. Invested in and excited about what they do and what we do.
• Collaboration – Achieves with and through others, partners well, communicates (and listens) well.
• Smart Problem Solver – Thoughtful, asks smart questions to understand root issues, develops new and creative approaches and solutions, solves problems in a real-world way.

The ranges…