Account Manager

Overview

As a Tik Tok Shop Account Manager, you will serve as the primary point of contact for brand partners, owning the full lifecycle of campaign execution, from strategy to performance analysis. You’ll collaborate with internal teams across live streams, creatives, and affiliates to drive GMV growth and ensure every client receives top-tier service and ROI.

• Manage and grow multiple Tik Tok Shop brand accounts with a focus on GMV, margin, and retention.
• Own day-to-day client communication, ensuring strategic alignment and flawless execution.
• Build and implement Tik Tok Shop strategies across affiliate marketing, ads, and creator content.
• Monitor campaign performance and provide regular insights on GMV, ROAS, and ROI.
• Coordinate with internal operators, hosts, and moderators to ensure operation excellence.
• Oversee affiliate activations, optimizing commission tiers and identifying high-performing creators.
• Anticipate client needs, solve problems proactively, and identify new growth opportunities.

• Serve as the primary point of contact for assigned accounts, building strong client relationships.
• Develop customized growth strategies aligned with client’s business goals and Tik Tok Shop capabilities.
• Prepare and present regular performance reports, highlighting key metrics, trends, and optimization recommendations.
• Collaborate with Tik Tok’s platform account management team to leverage new features and programs.

• 2+ years of experience in e-commerce account management, marketplace operations, or digital marketing.
• 1+ years of hands‑on experience with Tik Tok Shop, Amazon, Walmart Marketplace, or similar platforms.
• Demonstrated track record of driving GMV growth and achieving performance targets.
• Strong analytical skills with proficiency in interpreting data, metrics, and performance reports.
• Excellent communication and presentation skills with the ability to manage client relationships.
• Self‑starter mentality with the ability to manage multiple accounts and prioritize effectively.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Direct experience working at a Tik Tok Shop Partner (TSP) agency or brand‑side Tik Tok Shop team.
• Experience with affiliate/influencer marketing programs and creator relationship management.
• Familiarity with Tik Tok Ads Manager, Shopping Ads, and LIVE shopping features.
• Basic SQL or data visualization skills (Tableau, Looker) for performance analysis.