Vice President of Marketing

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments.

Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

The VP of Marketing is responsible for leading and managing the entire marketing department. This is a Brand Marketing role focusing on Innovation, New Product development, Media and Events (does not include Trade or Digital functions—those sit within the Sales organization). The position reports to the CEO and sits on the Senior Leadership Team. The VP of Marketing will lead all elements of Brand Marketing, including Fine Wine, International, New Product Wine/Spirits development.

Responsible for communicating/updating CEO, SLT and Key Commercial/Operational Stakeholders on Marketing and Innovation initiatives for successful long-term success.

Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Responsible for leading the Brand Marketing Department—focusing on Brand, Innovation, New Product Development, Strategy, Media and Events
• Lead Stella Rosa Brand Management for growth
• Ensure proper prioritization mix is in place between heritage brands and new items
• Partner closely with CEO on Marketing Strategy
• Work with International Team on Product Development
• Leads Innovation Incubation Model—Partnering with critical stakeholders.
• Oversight of Events/Sponsorship strategy and implementation
• Responsible for leading, directing and training the Brand, Innovation, Media and Events Teams to support Brand Strategy
• Collaborate with the Sales (Commercial) team on concepts, platforms, tools for consideration to support the annual plan and measures of success.
• Partners closely with the Digital and Commercial Planning Teams to ensure alignment/execution with Brand Strategy
• Partner with Commercial team to ensure pricing strategies align with brand strategy.
• Works closely with the Chief Commercial Officer to align on the companies “Route to Market”
• Responsible for planning, directing, and coordinating all Brand Marketing efforts with Brand/Innovation Incubation, Media and Events
• P and L - Accountable for managing brand, media, and event marketing budgets.
• Possess strong knowledge of products (wine and spirits, others), wine industry, spirits, alternative beverage, competitive brands, and markets.
• Cultivate cross-department relationships within the company to include operations, sales, finance, supply chain, human resources, legal and IT
• Exercise the highest level of fiduciary duty to the company in all financial matters including budgets, promotional spending, and every aspect of the Company’s business.
• Update/Inform Riboli Family/SLT on Key Decisions
• Required to be in Los Angeles Office Full Time to Lead team and manage stakeholders
• Job execution will break into following components:
  • 50 % of Developing, Leading and Managing Marketing Team (in LA Office)
  • 25 % of time spent in Developing, Executing and Managing Brand Incubation Model
  • 25 % Oversight of Brand Management & Events
• The role will require travel to key planning meetings and events

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• A four‑year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry…