Associate Brand Manager

Responsibilities

• Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTO’s, and retail programming
• Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
• Develop selling tools, retailer decks and activation plans that help sales win
• Support innovation work with cross functional teammates - from early stage concepts all the way to launch
• Track performance and learnings to inform future bets
• Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
• Build programs in partnership with the team that sells more beer across retail and on-premise channels
• Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
• Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs

• 2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
• Bev Alc experience preferred, but not necessary
• You could come from the CPG world, or somewhere less traditional
• Highly proficient in Microsoft office suite (excel, power point, outlook)
• Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
• Comfortable operating in fast-moving, high-accountability environments
• Highly organized operator, with strong project management skills, but you also care about the creative details
• Have and communicate your point of view, but also take feedback well
• Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love