Creator Reputation Manager - Operations

Responsibilities

About the team:
Creators are the heart and soul of Tik Tok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

The Creator Reputation team partners with high-impact professional creators to drive product understanding, adoption, and positive perception across the broader creator ecosystem.

We’re looking for an execution-focused creator partner who understands how professional creators operate - their incentives, pain points, and influence - and can turn that understanding into product advocacy and measurable outcomes.

This role is not focused on talent management, personal branding, or creator visibility; it is focused on driving product awareness and broader trust-building engagements through trusted creator partnerships.

• Creator Partnerships
  • Manage relationships with high-impact professional creators
  • Engage creators on product updates, tools, and monetization opportunities in a way that is clear, credible, and outcome-driven
  • Identify and activate creators who can effectively serve as product advocates for the wider creator community
• Creator-to-Creator Product Spokesperson
  • Act as a creator-facing product spokesperson across Tik Tok-owned channels
  • Write quick-turn scripts, be on camera talent, and engage directly with creators on product launches and updates
  • Translate product features into creator-relevant narratives that drive awareness, perception, and adoption
• Programs & Execution
  • Drive creator participation in priority programs, pilots, and initiatives
  • Execute engagements that are scalable, repeatable, and aligned with business goals
  • Own creator communications, timelines, and day-to-day execution across initiatives
• Cross-Functional Coordination & Insight
  • Partner closely with Product, Creator Marketing, Monetization, and Comms teams
  • Bring creator feedback and behavioral insights back into the organization to inform product and go-to-market decisions

• Deep understanding of professional creators and how they influence others
• Strong relationship builder
• Proven ability to leverage creator relationships in service of product goals and metrics
• Comfortable being camera-facing and speaking credibly about products in VOD, live, or unscripted settings
• Strong program management skills - execution, organization, and follow-through
• Clear communicator who can simplify complex product concepts

• Experience as a creator or working closely with professional creators
• Background in creator partnerships, product marketing, or community strategy
• Experience supporting product launches or adoption programs

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills,…