Brand Manager

Brand Management at Riot is focused on our players. Our mission is to make it better to be a player by building trust, inspiring fandom, and delivering meaningful experiences that resonate globally.

As a Brand Manager for an undisclosed R&D game, reporting to the Director of Global Brand Management, you will help introduce a brand-new product to players for the very first time. This is a rare opportunity to be an early pioneer, shaping how this product shows up in the world, how players first experience it, and how the brand and live service evolve over time.

You will be responsible for driving go-to-market strategy and executing global player experiences that bring this new game to life, operating at the intersection of product, publishing, and creative to align teams, build momentum, and deliver key moments with clarity, craft, and operational excellence. This role is ideal for a highly organized, execution-driven brand marketer who thrives in ambiguity and loves bringing big moments to market.

• Shape global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
• Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation.
• Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions.
• Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners, while partnering with producers and channel owners who support day-to-day execution.
• Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates.
• Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs.
• Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service.
• Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook.

• 6+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house.
• Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns.
• Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners.
• Passion for games and empathy for players.

• Familiarity with global publishing models and working with regional or international partners.
• Experience or passion for the games industry, entertainment, or youth‑culture‑driven brands.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision‑making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody…