Associate Vice President, Influencer Marketing & PR

Associate Vice President, Influencer Marketing & PR

Small Girls PR is looking for an AVP of Influencer and PR with 8+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands.

This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.

Note:

This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR.
• Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, Tik Tok, You Tube, Linked In, Reddit, Substack, Podcasts, emerging platforms, etc.).
• Maintain and continuously expand a diversified, high-level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates.
• Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
• Translate complex performance data into executive-ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations that inform client…