Associate Global Media Manager Los Angeles, California Department Marketing

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages – a scale unmatched by any other app in the category.

In 2024, Tinder won four Effie Awards for its first‑ever global brand campaign, “It Starts with a Swipe”™.

Tinder is looking for an Associate Global Media Manager who will help build and implement the paid media strategy globally. We’re seeking an experienced, collaborative paid media marketer who will be responsible for the media strategy and can drive growth across the entire customer journey (e.g., awareness, acquisition, conversion, monetization). This highly cross‑functional role will collaborate with brand marketing, the internal media‑buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all of Tinder media.

Our ideal candidate will solve strategic marketing problems to drive business results using data and cross‑functional insights to make informed decisions and influence the marketing roadmap. This candidate will have deep expertise in implementing a comprehensive paid media strategy, launching new channels with our partners, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes, and analytics.

• Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
• Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
• Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
• Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
• Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners
• Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
• Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for Tik Tok, Reels, Shorts, CTV, OOH, and more
• Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently

• 3+ years of paid media or performance marketing either in‑house or for a media agency
• Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren’t afraid to propose new ways of working
• Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
  
  Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact
• Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results
• Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how…