Marketing Operations Manager

About Us

Ryv Fit is building the next generation of AI-powered sports hardware and software experiences. We start with cycling and outdoor sports, combining smart hardware, real-time interaction, and AI-driven guidance to help users train more safely, more scientifically, and with greater consistency.

We are looking for a Marketing Operations Manager based in Los Angeles to help drive our U.S. market growth. This role is ideal for someone who has successfully marketed smart consumer hardware or sports technology products
, understands digital growth, and can execute across brand, content, community, and performance marketing.

Cycling enthusiasts are strongly preferred.

• Lead day-to-day U.S. marketing operations for product launch and growth
• Plan and execute integrated marketing campaigns across digital channels, including social media, paid media, influencer outreach, email, and community partnerships
• Build and optimize user acquisition funnels for DTC growth, including landing pages, conversion flows, and retention programs
• Work closely with founders, product, and creative teams to shape messaging, positioning, and go-to-market execution
• Manage relationships with creators, athletes, cycling communities, and external partners
• Coordinate launch content, campaign calendars, and channel operations across Linked In, Instagram, You Tube, Tik Tok, and other relevant platforms
• Analyze campaign performance, customer behavior, and channel efficiency, and continuously improve ROI
• Support local activations, events, beta programs, and ambassador programs in the U.S. market
• Help build Ryv Fit’s brand presence in the cycling and broader outdoor sports space

• 3+ years of experience in marketing, growth, or marketing operations
• Proven success in marketing smart hardware, wearable devices, consumer electronics, sports technology products, or internet products with a hardware component
• Strong hands-on experience in digital marketing, including paid acquisition, social media operations, content strategy, and campaign execution
• Experience launching or scaling a DTC brand, consumer tech product, or sports hardware product in the U.S. market
• Strong understanding of performance metrics, funnel optimization, and user growth
• Excellent communication and project management skills
• Comfortable working in a fast-moving startup environment with high ownership and execution intensity
• Fluent in English

• Passion for cycling, running, or outdoor sports
• Deep familiarity with cycling communities, sports creators, or the U.S. outdoor/sports tech ecosystem
• Experience with Kickstarter, crowdfunding launches, Amazon, Shopify, or DTC growth is a strong plus
• Experience working with early-stage startups is preferred
• Chinese language ability is a plus, but not required

• Strong execution ability and a bias toward action
• Good judgment on consumer messaging and brand storytelling
• A results-driven mindset with the ability to move from strategy to execution
• Genuine interest in sports, training, and building products users love

• Build a new category at the intersection of AI, sports, and smart hardware
• Work closely with the founding team on U.S. growth and market strategy
• Opportunity to shape an early-stage brand from the ground up
• High ownership and direct impact on product launch and business growth

Please send your resume and a short note describing: