Brand Marketing Specialist

Goodwill is one of the leading non‑profit brands in the world and one of the largest non‑profits in Southern California. We are a rapidly evolving organization and yet we have never been more focused on our Mission, on our people, and on our future. It’s always a GOOD day in SoCal!

The Brand Marketing Specialist supports the development and execution of marketing initiatives that strengthen Goodwill Southern California’s brand presence across retail, mission services, philanthropy, and digital channels. This role helps bring the brand to life through compelling storytelling, creative content, cross‑channel campaigns, and community engagement. The coordinator assists in day‑to‑day marketing operations, content creation, social media management, and collaboration with internal teams and external partners to ensure consistent, high‑quality brand representation.

This position requires exceptional organization, strong communication skills, creative thinking, and a passion for mission‑driven work. This position is in‑person, based at Goodwill SoCal's Los Angeles Campus.

• Support the production of brand‑aligned marketing materials, including collateral, signage, event assets, presentations, videos, and digital content.
• Identify and develop compelling stories highlighting shoppers, donors, employees, and mission impact to be featured across social, website, email, press materials, and campaigns.
• Assist in creating and updating brand assets to ensure consistency and adherence to brand guidelines.
• Capture photos and videos at retail stores, community events, and internal activities to build visual asset libraries.

• Help manage daily execution of organic social media content across platforms including Instagram, Tik Tok, Facebook, Linked In, and emerging channels.
• Draft captions, schedule posts, monitor engagement, and track performance to continuously optimize social content.
• Support paid social campaigns in partnership with agencies or internal teams through asset creation, audience insights, and reporting.
• Assist with website updates, landing pages, and content refreshes to ensure accuracy, usability, and brand alignment.

• Coordinate cross‑channel marketing efforts including seasonal campaigns, initiatives supporting retail traffic, donor acquisition messaging, fundraising appeals, and mission‑driven awareness campaigns.
• Support email marketing through copywriting, audience segmentation, testing, and performance tracking.
• Assist with digital advertising workflow, including asset delivery, proofreading, QA, and reporting support.
• Contribute to influencer and community partnership efforts by assisting with outreach, logistics, and content review.

• Participate in store openings, community events, partner activations, and photo/video shoots as a marketing representative.
• Provide event marketing support including planning, collateral development, social coverage, and post‑event reporting.
• Maintain strong internal relationships to stay informed of upcoming events and programs that require marketing support.

• Track KPIs for digital, social, email, campaigns, events, and web performance.
• Prepare monthly marketing reports summarizing insights, successes, and opportunities.
• Monitor trends in retail, social media, consumer behavior, and nonprofit marketing to inform recommendations.

• Bachelor’s degree in marketing, communications, business, media, or related field preferred.
• 3–5 years of experience in marketing, social media, digital content creation, or related roles.
• Experience producing content for social media platforms including Instagram, Tik Tok, Linked In, and Facebook.
• Basic familiarity with CRM, email marketing tools, web analytics, and digital advertising best practices is a plus.
• Experience in retail, nonprofit, community engagement, or mission‑driven organizations is helpful.
• Strong writing, editing, and storytelling skills.
• Comfortable creating short‑form videos, social media content, stories, and reels.
• Working knowledge of Adobe Creative Suite (Photoshop, InDesign,…