Lead, Digital Marketing Creators NA

The annual base salary for this position ranges from $ in our lowest geographic market to $ in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found .

We’re seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators’ voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.

You have a deep understanding of digital, social, and creator marketing, and can translate insights into actionable plans. You are a strategic problem solver, able to absorb a high amount of detailed information, summarize it, and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution, and you thrive in a fast-paced, dynamic environment.

• Lead and develop
  creator marketing strategies
  for North America, across 2 key sport categories (e.g., Basketball, Running, Training, Sportswear, ACG).

• Operationalize a
  tiered creator model
  , ensuring clarity in roles, responsibilities, and integration across teams for your given sport.

• Establish and uphold
  brand standards and best practices
  for creator partnerships, ensuring brand safety and long-term value.

• Forge strategic
  partner relationships
  (e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.

• Design and implement a
  test & learn agenda
  , ensuring that we’re driving innovation and performance.

• Drive
  seeding approaches
  for creators to ensure our network is best representing current product stories.

• Partner
  closely with our Affiliate Marketing, Entertainment Marketing, and communications partners
  to ensure we’re delivering on brand & business goals.

• Manage
  creators on-the-ground
  at events to ensure we’re driving impact in-person with the teen athlete.

You will be part of the larger North America Marketing team and reporting into the Director, North America Creator Marketing. You will partner with:

• Global, GEO & City Marketing Teams

• Communications Teams

• Brand Creative Studios

• Marketplace Partner Teams

• External Partners (Creators, Agencies, Platforms)

• Bachelor’s degree in Marketing or related field. Will accept any suitable combination of education, experience or training

• A minimum of 6 years directly relevant work experience

• Extensive experience & proven track record in creator, influencer, entertainment or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.

• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.

• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.

• Ability to absorb a high amount of detailed information, summarize it, and present in a clear and concise manner to stakeholders

• Stellar organization skills: multi-tasking, ability to prioritise and work in parallel on several work streams and meet deadlines

• Passion for sports, culture, and innovation, with a genuine commitment to Nike’s mission and values

• Dedication to fostering a team culture of collaboration, respect, and inclusivity

• Ability to travel up to 20%

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the .

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