Marketing Planning Intern

About The Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios to help them unlock the true potential of their games.

Tencent Games was established in 2003 and is a leading global platform for game development, operations and publishing. It is the largest online game community in China and has developed and operated over 140 games. Tencent Games provides cross‑platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions. Popular titles include Honor of Kings, PUBG MOBILE and League of Legends.

We also actively promote the development of the esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high‑quality digital life experiences for players.

We are looking for a highly creative and strategic Marketing Planning Intern to support our marketing team in developing campaign ideas and integrated marketing plans. This internship is ideal for students or recent graduates interested in brand strategy, creative marketing, and campaign planning who want hands‑on experience working on real consumer and entertainment‑driven campaigns. You will work closely with the Marketing Manager and cross‑functional teams to shape ideas, build presentations, and turn creative concepts into executable plans—while learning how integrated marketing comes together in a fast‑paced, real‑world environment.

• Support the development of creative marketing plans for individual campaigns, including early‑stage concepting, messaging direction, channel ideas, and activation frameworks.
• Assist in brainstorming culturally relevant, trend‑driven campaign ideas informed by audience insights, product positioning, and current market trends.
• Collaborate with internal teams (creative, social, influencer, production, media) to translate campaign ideas into clear briefs and presentation materials.
• Research and track emerging cultural trends, internet moments, content formats and digital behaviors, and share insights that inspire campaign ideas.
• Help prepare pitch decks, creative proposals and strategy documents, ensuring they are well‑structured, visually polished and on‑brand.
• Support post‑campaign analysis, gathering performance insights, summarizing learnings and identifying areas for future optimization.

• Previous internship experience in Brand Marketing and the Gaming industry.
• Strong interest in brand marketing, creative strategy, integrated campaigns and pop culture.
• Familiarity with North American marketing channels, especially social media, digital content, influencers and experiential marketing.
• Creative mindset with a good eye for visual culture, trends and platform‑native content (Tik Tok, Instagram, You Tube, etc.).
• Strong communication skills, with the ability to build clear and compelling slides, briefs and written summaries.
• Highly organized, detail‑oriented and eager to learn in a fast‑moving, collaborative environment.
• Interest in gaming, entertainment, lifestyle or youth/Gen Z culture is a strong plus.
• Proficiency in Google Slides/PowerPoint (design skills are a bonus but not required).

Location:

US, California – Irvine (Co‑working) or Los Angeles. The expected base pay range for this position is $24.81 to $42.70 per hour. Actual pay may vary depending on job‑related knowledge, skills and experience. Interns are eligible for 1 hour of paid sick leave for every 30 hours worked, up to 13 paid holidays per year, and full‑time interns may enroll in the company‑sponsored medical plan.

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.