Senior Product Marketing Manager, Audience & Advertising

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at

We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sports books, broadcasters, and content owners.

You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win.

• Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
• Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions).
• Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows).
• Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
• Surface risks early with clear options and recommended actions.

• Lead positioning that clearly differentiates our Ads offering:
  • Deep integration into existing programmatic infrastructure
  • Exclusive, high-value sports audiences
  • Sports-based bidding and optimization tools
• Translate product strengths into segment‑specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD).
• Connect identity, privacy‑safe targeting, contextual intelligence, and predictive analytics into one cohesive story.

• Shape and articulate our POV across identity, adtech integration, AI‑powered optimization, and sports data triggers.
• Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance.
• Partner with PR/AR to amplify cross‑product narratives and elevate executive visibility.

• Build segment‑specific toolkits for:
  • Brands & Agencies
  • Leagues & Teams
  • Sports books/Operators
  • Broadcasters & Content Owners
• Deliver discovery frameworks, objection‑handling guides, ROI models, demo scripts, sports‑moment playbooks, and broadcast/in‑stream inventory strategies.
• Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies.

• Run disciplined win/loss analysis across identity graphs, creative platforms, and sports‑specific adtech solutions.
• Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts.
• Integrate dashboards and real‑time insights into customer‑facing materials and analyst briefings.
• Define and own Ads GTM KPIs, including:
  • Self‑serve vs. managed‑service mix
  • Product attach and adoption
  • Cross‑channel activation
  • Time‑to‑first‑value
  • Campaign adoption and retention by segment
  • Revenue and pipeline influence

• Align closely with Product, Core Marketing, Brand/PR/AR, CS, Rev Ops, and Commercial teams.
• Influence without authority to ensure execution excellence across distributed stakeholders.
• Act as the connective tissue between roadmap, narrative, and revenue.

• 5+ years of product marketing experience, with clear ownership of GTM strategy and execution.
• 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
• Proven track record of building and scaling successful go‑to‑market programs.
• Strong cross‑functional leadership and the ability to influence senior stakeholders.
• Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
• Analytical mindset with the ability to translate performance data into actionable insights.
• Strong understanding of identity frameworks, privacy‑safe targeting, analytics, cloud/on‑prem data environments, and emerging…