Assistant Manager Communications, Basketball

Purpose & overall relevance for the organization

The assistant manager of marketing communications will support and enable the development and execution of integrated adidas basketball marketing campaigns across athletes, partners, moments, and product initiatives.

Key responsibilities

* assist brand communications in developing integrated marketing and communications plans that support business unit objectives and drive effective communication activities.

* contribute to short and long-term communications strategy aligned to the global sbp and bu priorities, including development of channel strategies based on consumer and marketing objectives.

* manage timelines, workflows, and communication across cross-functional partners to ensure on-time and on-budget delivery.

* maintain detailed status reports, action items, and deliverables to ensure executional excellence.

* support campaign performance evaluation through post-mortems, kpi analysis, and coordination of research, consolidating insights and best practices into clear reports.

* support budget management through tracking and reconciliation of estimates, invoices, and project spend as needed.

* create and maintain presentation materials for internal and external updates.

* build, manage, and maintain an archive of basketball campaign creative tools and assets.

* maintain strong awareness of consumer trends and represent the consumer voice throughout campaign development.

* own go-to-market promo and sample ordering for campaigns, moments, and shoots, including seasonal process management and end-of-season liquidation.

* support comms touchpoints initiatives through product seeding strategies tied to key launches, in alignment with comms and touchpoints leads.

* own the brand comms global calendar (campaign portal) and manage retail intro date (rid) communications to local markets.

* provide irl activation support for priority projects as assessed by comms leads.

Key relationships

* direct reporting line: director brand communications, basketball

* indirect / 2nd direct reporting line: director touchpoints communications, basketball

* personnel managed: none

* key interfaces: touchpoints leads (pr, digital, social, retail), brand comms leads, whs marketing, brand experience, nam newsroom, product marketing, sports marketing, mops, procurement, finance

Knowledge, skills and abilities

* strong passion for sports and familiarity with u.s. Basketball culture.

* understanding of consumer behavior, brand building, and integrated campaign planning.

* strong project management, organization, and attention to detail.

* ability to manage multiple priorities and deadlines.

* excellent written and verbal communication skills.

* proficiency in microsoft office (excel, power point, word, outlook).

Requisite education and experience

* bachelor's degree in marketing, advertising, or related field preferred.

* minimum 1 year of marketing, communications, or related experience.

* digital and/or communications experience preferred.

* diversity, equity, and inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

* adidas offers robust and progressive medical, including hsa (health savings account) with employer funding or fsa (flexible spending account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and ad&d insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and stock purchase plan with employer match.

Full-time employees are eligible for education assistance and generous leave policies including 12 weeks of paid parental leave.

* employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and service time…