Associate Manager, Consumer Insights

HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose - that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. Position Summary The Associate Manager, Innovation Insights plays a key role in bringing the consumer to life in Nature Made’s innovation pipeline, executing qualitative and quantitative consumer research that delivers actionable insights to inform innovation strategy and business decisions.

Reporting to the Manager, Innovation Insights, this individual partners closely with cross-functional teams to identify consumer needs, evaluate new ideas, and support the development of breakthrough products and experiences. The role is ideal for a curious, collaborative insights professional who enjoys translating consumer understanding into business action within a fast-paced innovation environment.

Key Responsibilities Critical contributions this role is counted on to deliver include:

Executes qualitative and quantitative research projects to answer key innovation business questions and uncover actionable consumer insights.

Supports the development of learning plans grounded in clear hypotheses and iterative testing, synthesizing findings into compelling business recommendations.

Partners with internal teams and external research agencies to conduct consumer co-creation, ethnographies, focus groups, concept testing, product testing, and other innovation research methodologies.

Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide consumer input throughout the innovation process, from opportunity identification through concept refinement.

Leverages multiple sources of information—including primary research, syndicated data, social listening, trends, and secondary research—to identify emerging consumer needs and innovation opportunities.

Synthesizes consumer insights into clear stories and recommendations that influence innovation decisions and inspire action.

Supports the evaluation and optimization of product concepts, positioning, claims, packaging, and consumer experiences throughout development.

Contributes to the continuous improvement of innovation research approaches by identifying efficient, agile methodologies and emerging research tools.

Ideal Candidate Profile The ideal candidate is passionate about understanding consumers and translating insights into innovation opportunities. They are comfortable managing research projects, collaborating across functions, and balancing multiple priorities in a fast-paced environment. They are naturally curious, analytical, and motivated to grow as an innovation insights professional while contributing to broader business objectives.

Critical Success Factors You'll be most successful in this role if you have:

Curiosity about consumer attitudes, behaviors, and emerging trends.

Passion for innovation and consumer-centered problem solving.

Strong analytical thinking with the ability to translate research into actionable recommendations.

Experience managing multiple research projects simultaneously in a dynamic environment.

Excellent communication, storytelling, and presentation skills.

Ability to collaborate effectively across cross-functional teams and external research partners.

Comfort working with ambiguity and iterative learning approaches.

Capabilities & Skills Required To be successful in this role, you'll bring:

Bachelor's degree required;
Master's degree in Marketing, Market Research, Business, Psychology, or related field preferred.
3+ years of experience in Consumer Insights, Market…