Director, Customer Insights & Research

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

SKIMS is seeking a strategic and highly experienced Director, Customer Insights and Research to lead our consumer research function and bring the voice of the customer into critical business decisions.

This leader will build a comprehensive understanding of SKIMS customers‑who they are, what they need, how they experience the brand, and what motivates their behavior. The role will establish an integrated consumer research program that combines qualitative research, quantitative research, behavioral data, and ongoing customer listening.

The ideal candidate is an expert consumer researcher, an influential business partner, and a compelling storyteller. They will translate customer insights into clear implications for product development, merchandising, marketing, digital experiences, retail, loyalty, and the broader customer journey.

This role will partner closely with leaders across Merchandising, Planning, Design, Production, Digital Product, Marketing, Commercial Teams (e.g. Digital, Retail), Operations, and Data and Analytics.

• Develop and lead SKIMS’ enterprise-wide consumer research and Voice of Customer strategy.
• Build a research roadmap aligned with the company’s most important customer, product, brand, and growth priorities.
• Identify the critical consumer questions SKIMS should answer to support both near‑term decisions and long‑term strategy.
• Establish a balanced research portfolio that includes foundational, exploratory, evaluative, and continuous‑tracking research.
• Create a scalable approach for conducting research across customer segments, product categories, channels, and international markets.

• Lead qualitative and quantitative research from initial business question through final recommendation.
• Design and oversee research including interviews, focus groups, surveys, ethnographic studies, concept testing, product testing, usability studies, diary studies, customer communities, and longitudinal research.
• Evaluate customer needs, attitudes, motivations, behaviors, barriers, and unmet opportunities.
• Lead research supporting product innovation, pricing, positioning, assortment, marketing, digital experiences, retail experiences, loyalty, and customer retention.
• Develop research approaches that represent both existing customers and prospective audiences.
• Ensure research methodologies are rigorous, practical, inclusive, and appropriate for the business decision being made.

• Build an integrated Voice of Customer program that brings together direct customer feedback, consumer research, customer service interactions, reviews, social listening, digital behavior, and transactional data.
• Develop mechanisms for continuously identifying emerging customer needs, pain points, and changes in sentiment.
• Establish clear frameworks for distinguishing individual customer feedback from broader, actionable consumer patterns.
• Partner with Customer…