Site Merchandising Manager

About the Job

The Site Merchandising Manager is the owner of the BÉIS digital storefront. This role blends strategy and execution, curating how customers discover products, experience the brand, and shop across  This role is deeply focused on product discovery, navigation, site search, and merchandising execution, ensuring customers can easily find the right products at the right moment.

This position partners closely with a dedicated Site Content Ecommerce counterpart, as well as Creative, Product, Marketing, Operations, and External Partners to translate business priorities into a high‑performing, intuitive shopping experience across both US and international sites. This position reports directly to the Director, eCommerce.

• Manage onsite product merchandising across all high‑traffic surfaces, including homepage product modules, collection pages, product display pages, landing pages, and mini cart
• Own primary onsite merchandising KPIs including conversion rate, AOV, revenue per visitor, and sell‑through rates using performance trends to guide merchandising optimization and prioritization
• Conduct regular site audits to identify friction in product discovery, inconsistent merchandising logic, or missed commercial opportunities
• Partner with the Site Content Ecommerce Manager to support digital content execution, ensuring product placement, ordering, and discovery logic align with storytelling and campaign intent
• Ensure all merchandising execution reflects current inventory positions, launches, and business priorities
• Partner with Product, SEO, and Marketing to evolve taxonomy and navigation based on customer behavior, search trends, and performance insights. Ensure navigation remains intuitive and localized across domestic and international sites

• Own product creation and setup from a merchandising lens, including category assignments, product relationships, cross‑sells, and upsells
• Manage onsite merchandising logic including filters, tags, and badging, ensuring attributes are accurate, scalable, and optimized to improve product discovery and customer decision‑making
• Partner closely with Creative, Operations, Product, Marketing, and Planning to ensure site readiness for launches, restocks, promotions

• Lead onsite A/B testing related to merchandising, navigation, product ordering, and discovery logic
• Analyze test results and ongoing performance data to inform iterative improvements
• Develop hypotheses rooted in customer behavior and commercial goals, translating insights into actionable changes
• Own onsite merchandising reporting and analytics across weekly, monthly, launch, and promotional cadences, tracking performance of navigation, search, product ordering, and key placements; synthesize insights into clear recommendations and action plans

• Own site search merchandising, including synonyms, redirects, ranking logic, zero‑result mitigation, and promoted products
• Monitor search performance and customer behavior to identify gaps, optimize results, and improve conversion from search‑driven sessions
• Partner with Product, External Partners, and Developers to improve search tooling and capabilities over time

• Partner closely with the Site Content Manager to ensure merchandising and content work together seamlessly, with clear ownership and handoffs
• Collaborate with Planning to align onsite merchandising strategies with assortment goals, balancing newness and core product visibility to support sell‑through, inventory health, and revenue targets
• Partner with retention and lifecycle marketing teams to support post‑purchase upsell, cross‑sell, and product recommendation strategies, ensuring onsite merchandising supports broader customer journey initiatives
• Work with Product, Engineering, Marketing, Planning, and Operations to execute site updates with precision and speed
• Serve as the primary point of contact for external ecommerce and merchandising partners, managing relationships, prioritizing requests, and driving outcomes…