Area Manager, Retail Retail & Store Manager
Listed on 2026-09-18
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Retail
Retail & Store Manager, Operations Management -
Management
Retail & Store Manager, Operations Management
The Area Manager
- Boutiques is a hands-on retail leadership role responsible for driving the day-to-day performance of an assigned group of stores. This role spends the majority of time in stores, coaching, training, and working alongside teams to consistently deliver an elevated client experience. The Area Manager
- Boutiques is directly accountable for delivering sales performance across the market by driving excellence in client development, clienteling metrics, event strategy, merchandising execution, and talent management within the area, and ensures each store team understands and follows through on Company direction, standards, and initiatives. This role requires a hands-on leader who knows each store's business in detail and drives performance by setting clear direction, holding Store Managers and their teams accountable, and raising the standard of execution across the area.
- Drive sales results, KPIs, and client experience standards across all stores in the assigned area through regular, hands-on store visits
- Work directly with Store Managers and associates on the selling floor to reinforce selling behaviors, product knowledge, and client engagement
- Monitor daily and weekly store results and follow up promptly with Store Managers on gaps, opportunities, and action steps
- Ensure each store maintains consistent client communication through client books and the CRM platform
- Support Store Managers in growing client relationships, class books, and repeat business
- Assist with in-store client events, appointments, and local outreach to build the client base
- Coach associates and Store Managers on clienteling best practices, including outreach, follow-up, and personalized service
- Partner with Store Managers to develop and execute local community outreach strategies that drive new client acquisition and expand brand awareness.
- Ensure every boutique maintains a consistent cadence of client events and in-store experiences that generate traffic, strengthen client relationships, and drive sales performance.
- Review client books and CRM activity with store teams to identify opportunities for deeper engagement
- Step in personally to support client interactions and resolve escalated client issues with urgency and discretion
- Reinforce a consistent, elevated client experience in line with Company standards across every store visited
- Ensure each store merchandises and maintains its appearance in accordance with Company standards
- Walk the floor with Store Managers to review visual merchandising, product placement, and store presentation, and direct corrections as needed
- Ensure each Store Manager maintains the interior and exterior of the building and efficient, accurate backroom operations, including stockroom organization and shipping/receiving
- Communicate product performance, client feedback, and local market needs to the appropriate corporate partners
- Maintain Loss Prevention and Inventory Control standards, and follow up on any gaps identified during store visits
- Partner with Human Resources on hiring for all positions within the store, from Store Manager through sales associate and support roles
- Interview, select, and onboard talent at every level of the store team, including Store Managers, Assistant Managers, and associates
- Provide ongoing, hands-on coaching to store teams at all levels on team leadership, selling skills, scheduling, and day-to-day store management
- Deliver and reinforce Company training programs at the store level for all roles
- Complete and administer performance management and developmental reviews for direct reports, and support…
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