Senior Retail Marketing Manager

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

Serve as the interim Senior Retail Marketing lead, owning retail marketing strategy and execution across Food, Mass, and Club retailers while ensuring continuity of key campaigns, retailer initiatives, and cross-functional workflows during maternity leave coverage. Functions and duties of this role include, but not limited to:

Retail Strategy & Channel Leadership

• Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels.
• Own retail strategy development for Tier 1 campaigns and key retailer initiatives.
• Lead retail strategy by channel, with a primary focus on Club, Food, and Mass.
• Translate brand positioning into clear, shopper-relevant messaging that drives conversionatshelf and in-store.
• Balance brand consistency with retailer- and channel-specific customizationrequiredto win at each retailer.

Retailer-Specific Program Development & Execution

• Oversee the creation and execution of retailer-customized programs across campaign and evergreen initiatives, including:
• Off-shelf secondary displays
• Home shelf updates and enhanced marketing
• DOOH
• In-store Promotions/offers and coupons
• In-store sampling
• Agency management
• Navigate retailer-specific requirements, constraints, and approval processes tooptimizeoff-shelf and in-store opportunities.
• Partner closely with Sales, Brand, Creative, and Operations to deliver cohesive, scalable in-store and around-the-store shopper programs.

Cross-Functiona…