Sales Manager

Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Fitstop, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.

We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in.

The Sales Manager, USA is a pivotal leadership role within Hapana's Sales organisation, responsible for building, leading and scaling a brand new sales team across the USA region. This role combines strategic thinking with hands‑on coaching to drive new business acquisition, team development and market expansion.

As Hapana's presence grows in the USA, the Sales Manager will be instrumental in establishing our position in a competitive market, while building a repeatable, scalable sales motion that fuels sustainable growth. You'll lead a team of Account Executives (both acquisition and growth-focused) and Sales Development Representatives, partnering closely with Marketing to optimise lead generation and with Customer Success to ensure seamless client handoffs and long‑term retention.

• Build and scale the USA sales organisation by recruiting, onboarding and developing a high‑performing team of 4–8 sales professionals, including Account Executives (Acquisition & Growth) and SDRs.
• Lead with impact by fostering a culture of performance, accountability and continuous learning where the team is motivated to achieve and exceed targets.
• Coach and mentor through regular 1:1s, pipeline reviews and deal strategy sessions to sharpen skills, enhance execution and remove barriers to success.
• Champion sales excellence by developing best‑in‑class playbooks and methodologies for prospecting, discovery, demos and closing across multiple customer segments.
• Collaborate cross‑functionally with Marketing, Customer Success and Product to ensure seamless handoffs, aligned priorities and shared success metrics.

• Own the USA revenue number by driving new business and expansion targets across the USA.
• Define and execute go‑to‑market strategies by region, segment and channel identifying high‑value opportunities and white space for growth.
• Position Hapana to win by maintaining a deep understanding of the competitive landscape (Mindbody, Glofox, Class Pass, Arketa, etc) and guiding the team on effective differentiation.
• Continuously refine the sales process, leveraging data insights and team feedback to improve conversion rates and deal velocity.
• Stay ahead of the market by tracking fitness industry trends, customer challenges, and emerging technologies to inform sales strategy and product alignment.
• Ensure a healthy pipeline, maintaining 3–4x quota coverage and consistent progression through all opportunity stages.
• Deliver forecast accuracy through disciplined CRM management (Hub Spot) and data‑driven forecasting to senior leadership.
• Engage in key strategic deals, supporting complex negotiations, pricing discussions, and contract terms while empowering AEs to own outcomes.
• Partner with Sales Operations to optimise territory design, quotas, commission plans and performance reporting.

• Work hand‑in‑hand with Marketing to optimise lead generation campaigns, demand creation and sales enablement content such as case studies, ROI tools and battle cards.
• Collaborate with Customer Success to drive strong onboarding experiences, customer adoption and expansion opportunities.
• Influence the Product roadmap by…