Sales Manager, Private Events
Listed on 2026-03-01
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Sales
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Entertainment & Gaming
POSITION: Private Event Sales Manager
DEPARTMENT: Event Services
REPORTS TO:General Manager
FLSA STATUS: Salaried, Exempt
SALARY: $75k
LEGENDS & ASM GLOBALTwo powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.
Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.
ASM Global
, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment?
Join us to make legends happen!
The Event Sales Manager will be responsible for generating private event revenue from sales through various outreach channels including their own network of contacts and incoming leads. Additionally, the event sales manager will coordinate and collaborate with the food & beverage team to ensure seamless transition from a sale to execution of all events. The Event Sales Manager reports to the General Manager.
ESSENTIALFUNCTIONS
- Exceed monthly and yearly revenue targets set forth by General Manager
- Build relationships to provide repeat business
- Proactively create opportunities for new business with existing customers
- Provide superior and professional customer service to clients
- Perform some responsibilities on day of events, including entertaining clients and fulfilling large group commitments
- Communicate regularly with food & beverage team and provide updates on market trends or needs for sales offerings
- Participate as needed in planning of event with F&B team to ensure sale meets operation expectations
- Provide event client feedback to food & beverage team after events
- Maintain the required number of outbound sales calls set by General Manager
- Research, analyze, and develop special event profit generating opportunities Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in other client prospecting in order to increase the size of the Organization’s potential client database
- Create leads and develop long-term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups
- Prepare and provide required reports to the General Manager including special event revenue reports, profit and loss statements, sales recaps, and departmental projections
- Obtain feedback from clients following each special event to determine and analyze client satisfaction, Organizational performance, and event-related risks and liabilities
- Perform other related duties, tasks, and responsibilities as required.
- Must have sufficient mobility to perform tasks including constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods of time Must be flexible to work extended hours due to business requirements including late nights, weekends and holidays including all games and major stadium events.
- Must have the ability to lift, push, pull approximately 25lbs
- Must be able to stand and/or walk for up to 10 hours during a single shift, while navigating ramps, stairs and elevators.
To perform this job successfully, the candidate must be able to perform each essential duty above the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s Degree in a related area of study preferred and 2-3 years’ related experience (sports, attractions, or hotel industry preferred)
- Excellent interpersonal,…
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