Southern California Sales Representative

Location: Los Angeles based – territory is Southern California

Sinegal Estate is a family-owned winery dedicated to crafting world-class wines with integrity, precision, and a deep respect for place. As we continue to grow our presence in key markets, we’re seeking passionate, motivated individuals to help bring our wines to life at the retail and on-premise level.

Sinegal Estate is seeking a Southern California Sales Representative based in Los Angeles, CA to support our portfolio in Southern California calling on Luxury & Chain Retail
. This role is hands-on and relationship-driven, with a strong focus on in-store execution, staff education, and sales pull-through, while also supporting on-premise efforts alongside our Regional Sales Managers.

This is predominantly Monday–Friday position
, with mornings spent executing in retail stores and afternoons dedicated to coordinating and attending key restaurant visits.

Retail Execution (Morning – Noon):

• Merchandise Sinegal Estate wines in luxury Chain Retail
• Sell in and maintain secondary displays and promotional placements
• Drive sales pull-through of warehouse items
• Execute and manage DSD items
• Ensure proper pricing, signage, shelf placement, and product rotation
• Conduct staff education and consumer tastings to build brand advocacy at store level
• With guidance from the Regional Sales Manager coordinate sales calls to Key Accounts in the on-premise market
• Support sales initiatives, and staff trainings
• Help strengthen Sinegal Estate’s presence in targeted on-premise accounts

General Responsibilities:

• Build and maintain strong relationships with chain retail and restaurant partners
• Report accurate and important account activity to CRM
• Represent Sinegal Estate with professionalism and passion in the market

• Prior wine, spirits, or beverage alcohol merchandising or sales experience preferred
• Strong knowledge of wine and enthusiasm for educating others
• Excitement to learn selling to chains as well as the on-premise
• Ability to lift and move cases of wine (up to 40 lbs)
• Highly organized, self-motivated, and detail-oriented
• Comfortable working independently in the field and driving distances
• Valid driver’s license and reliable transportation
• Based in or near West Los Angeles, CA

• T&E – for market support, prospecting and overnight stays
• Car Allowance & Mileage reimbursement kicker
• Opportunity to work with a growing authentic premium, family-owned winery
• Hands-on involvement in both retail and on-premise sales
• Growth opportunities within an expanding luxury wine portfolio