Sales Specialist

For over 10 years, EC LAB has provided personalized college consulting services to 300+ students, earning trust through results and long‑term relationships. We’re now building the first universal AI for college consultants—connecting meeting transcripts, university databases, and student profiles to deliver personalized admissions guidance ’re looking for a core founding team member to build and lead our sales motion from the ground up.

As Sales Specialist
, you will own the full sales cycle: from prospecting and outbound to demos, closing, and expansion. This role is for someone who loves selling in messy early‑stage environments, is comfortable with sales on and offline, with educational institutions related to college admissions.

• Define and refine our ICP (independent consultants, small firms, school‑based counselors) and prioritize high‑value segments.
• Source and qualify leads via outbound (Linked In, email, associations, events) and inbound (website, webinars, referrals).
• Run high‑conversion demos: discovery, tailored product walkthroughs, objection handling, and clear next steps.
• Manage the pipeline: stages, notes, next actions, forecast hygiene.
• Hit and improve core sales metrics: meetings booked, show rates, conversion, sales cycle length, and ACV.

• Create and continuously improve sales assets: email sequences, call scripts, demo flows, one‑pagers, and case studies.
• Design a simple, repeatable sales process that can later be handed to future AEs/SDRs.
• Work with the founder to refine pricing, packaging, and offers based on real conversations with consultants.
• Partner with ops to ensure clean data: lead sources, tags, notes, and account history.
• Set up lightweight automation (e.g., sequences, reminders, basic sales ops) to reduce manual follow‑up.

• Give structured feedback from the field: feature requests, objections, competitor intel, and win/loss patterns.
• Collaborate on campaigns (webinars, lead magnets, conference follow‑ups) and turn them into real pipeline.
• Help shape messaging that resonates with U.S. college consultants and their pain points around EC research.
• Work with product to identify “aha moments” in the product and design demos that highlight them.
• Represent ECLab at events and in communities (NACAC/IECA/HECA, online groups, etc.), as a credible voice, not a spammy salesperson.

• 2+ years experience in B2B SaaS sales or selling services/software to SMEs or professional services firms.
• Proven track record owning a quota and closing deals, ideally in an early‑stage or startup environment.
• Strong command of the full sales stack: outbound, discovery, demoing, objection handling, and closing.
• Comfortable building structure from zero: defining stages, writing scripts, and iterating on process with limited resources.
• Experience with CRMs and basic sales tooling (Hub Spot/Pipedrive, Linked In Sales Navigator, sequencing tools).
• Bonus: familiarity with U.S. college admissions
  , education, or selling into services/consulting audiences.
• Bonus: experience with automation tools (Zapier/Make/n8n) and basic analytics (funnels, simple dashboards).
• Fluency in English

• Seniority level:
  Entry level
• Employment type:
  
  Full-time
• Job function:
  Sales and Business Development
• Industries:
  Education