Distributor Partner Manager

The Distributor Partner Manager (DPM) is a critical value-added partner who ensures full alignment and focus to drive execution across Red Bull North America’s (RBNA) distributor network (DPs). The DPM adds value through year-round business planning, driving in-market execution, ensuring the implementation of key account programs, elevating execution in the independent channel, and bringing RBNA’s marketing mix to life within the distributor network.

YEAR-ROUND BUSINESS PLANNING

Lead the annual Business Planning (BP) process with Distributor Partner(s) (DP) to ensure alignment with RBNA BP priorities.

Manage the annual volume plan and allocate independent trade funds and Point of Sale (POS) resources.

Conduct 30/60/90-day, monthly, and quarterly planning reviews to achieve quantitative targets and key performance indicators (KPIs).

Actively and regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and develop action plans to address opportunities.

Full accountability for DP performance, including volume and in-store execution (e.g., independence excellence, outperforming competitors, perfect store standards, volume achievement, etc.).

SELLING & INFLUENCE

Analyze market and distributor performance data (e.g., IRI data, MPR dashboards, consumer insights) to generate insights that support in-market tactics.

Develop the distribution partner (DP) network through the implementation of RBNA’s distributor selling model (Power Platform, PIITCHER, Skill Pills, etc.).

Manage all Point-of-Sale (POS) orders to ensure assets are delivered to stores on time.

Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned distribution partners.

Use the tactical budget to fund initiatives and incentives that maximize return on investment (ROI).

Manage the independent trade program (VIP).

Identify service gaps in delivery, selling, and merchandising within RBNA’s third-party direct-store-delivery (DSD) network.

KEY ACCOUNT EXECUTION

Successfully prioritize and implement regional and national Key Account (KA) programs by securing additional resources (e.g., trade funds, point-of-sale materials) as needed to support local market opportunities.

Ensure strong focus on volume growth and in-store execution in the Distributor Partners’ top Key Accounts.

Communicate regularly with Key Account Managers to ensure effective execution of Key Account priorities at both regional and national chain levels.

ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)

Activate RBNA’s marketing mix by engaging the DP sales force and leveraging all available assets (e.g., local and regional events).

Execute the rollout of RBNA brand initiatives and key tentpole programs.

Provide brand and key account solutions to address issues at the market level.

Ensure the DP fully understands and properly executes Red Bull’s in-store brand standards and merchandising guidelines (e.g., planograms, point-of-sale materials, and pricing).

5+ years of proven success in the consumer packaged goods (CPG) industry.

Experience in a Direct Store Delivery (DSD) distribution environment is strongly preferred.

Ability to teach, develop, and coach others to sell effectively in the off-premise channel.

Ability to influence decision makers and key stakeholders at distribution partners.

Comfortable working in a fast-paced, complex environment with multiple stakeholders.

Able to analyze and leverage data to turn insights into actionable plans.

Excellent communication and presentation skills.

Proficient in Microsoft Excel and PowerPoint.

Possesses a valid driver’s license.

Bachelor’s degree or equivalent relevant work experience.

Fluent in English; additional language skills are an advantage.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,000 - $132,000 +cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be…