Regional Sales Manager

Our client is seeking an accomplished Regional Sales Manager to lead and grow a key Southern California market. This is a highly visible, hands-on leadership opportunity for a sales professional who enjoys developing teams, building lasting customer relationships, and driving profitable growth.

The ideal candidate will bring experience within food distribution, food service, grocery, CPG, or a related industry, along with a proven ability to lead sales teams, develop new business, expand key accounts, and consistently achieve sales goals.

This is an opportunity to take ownership of an established market while helping drive its next stage of growth. The Regional Sales Manager will have the ability to influence sales strategy, develop a strong team, deepen key customer relationships, and directly impact regional performance within a growth-focused, entrepreneurial organization.

• Lead, coach, and develop a team of field-based sales professionals.
• Develop and execute regional sales strategies to drive profitable revenue and market growth.
• Identify and win new business while expanding relationships with existing customers.
• Build and maintain strong relationships with key accounts and strategic customers.
• Maintain a hands-on presence in the field through customer visits, sales calls, and team ride-alongs.
• Drive accountability around revenue, gross margin, customer retention, new accounts, and overall sales activity.
• Partner with internal Operations, Purchasing, Logistics, and Finance teams to deliver a strong customer experience.
• Analyze sales results, customer trends, competitive activity, and market opportunities to guide strategy.
• Support pricing and negotiations while balancing growth with customer profitability.
• Travel throughout the assigned Southern California region.

• Bachelor's degree preferred or equivalent relevant experience.
• 5+ years of progressive sales experience within food distribution, food service, grocery, CPG, or a related industry.
• Proven experience leading a regional or territory-based sales team.
• Demonstrated success meeting or exceeding sales and growth targets.
• Strong track record of developing new business and expanding existing accounts.
• Experience managing key customer relationships and negotiating effectively.
• Strong leadership and team-development skills with a hands-on coaching style.
• Ability to analyze sales performance and translate insights into actionable growth strategies.
• Excellent communication, presentation, and relationship-building skills.
• Ability and willingness to travel throughout the assigned region.