Director of Sales and Marketing

Job Summary

Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property’s reactive and proactive sales efforts, providing day to day leadership to sales associates to achieve property sales objectives with overall responsibility for booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long‑term, value‑based customer relationships that enable achievement of the hotel’s sales objectives.

Evaluates the property’s participation in various sales channels, develops strong working relationships to proactively position and market the property, manages the marketing budget for property‑specific campaigns, promotions and collateral, and collaborates with regional marketing communications for regional and national promotions.

• 2‑year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
• 4‑year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

• 4 year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

• Manages the development of a strategic account plan for demand generators in the market.
• Manages the property’s reactive and proactive sales efforts.
• Determines and develops marketing communication activities in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
• Serves as the customer advocate and hotel authority on sales processes and sales contracts.
• Supports the General Manager by coordinating crisis communications.
• Executes Marriott’s Customer Service Standards and hotel’s Brand Standards.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
• Performs other duties, as assigned, to meet business needs.

• Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms…