Regional Sales Director

Regional Sales Director

At American First Finance (AFF), the Regional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of Area Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs. This position has a $90,000 base plus commissions.

The RSD is responsible for hiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on strategic problem-solving and innovative thinking, the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.

A core aspect of this role is delivering a first-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through program marketing, utilization, and revenue generation
, the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike.

• Recruit, train, and developa high-performing team ofArea Sales Representatives (ASRs) to drive business growth.
• Leverage AFF’s Customer Relationship Management (CRM) toolsfor efficient sales tracking and performance monitoring.
• Engage business ownersby understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
• Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention.
• Conduct field observations with each ASR to assess and enhance sales performance.
• Provide hands-on supportin launching new merchant partnerships and delivering comprehensive training to ensure program success.
• Coach ASRson effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance.
• Analyze key sales datato optimize market penetration and maximize impact.
• Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives.
• Collaborate with internal teams(Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities.
• Manage regional budgets and resources efficientlyto maximize return on investment (ROI).
• Maintain integrity and accountability, ensuring compliance with company policies and industry regulations.
• Meet and exceed established sales targets through effective leadership and execution.
• Perform other duties as assigned to support the organization’s growth.

• Proven leadership skills with the ability to motivate, mentor, and drivehigh-performance sales teams.
• Bachelor’s degree preferred but not required.
• Minimum of 7 years of successful sales management experienceor equivalent.
• Track record of sustained high performance with strong adaptability and a growth mindset.
• Ability to collaborate with internal teams(Marketing, Training, Sales Operations) to achieve corporate objectives.
• High energy, organizational skills, and unwavering integrity.
• Customer-focused mindset with a sense of urgency and problem-solving ability.
• Strong business acumenand understanding of market opportunities.
• Thrives in a fast-paced, results-driven environment with a competitive mindset.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent relationship-building skills with a commitment to responsiveness and follow-up.
• Valid driver’s license and car insurance for regional travel.
• Experience in acommission-based sales environment involving a mix of cold, warm,…