Senior Sales Representative

Job Posting/

Description:

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Vida Shoes International is seeking a Senior Sales Representative to oversee the Nordstrom and West Coast markets and drive the growth of the PAIGE footwear business. This role will be responsible for growing existing accounts profitably, identifying new business opportunities, and expanding the brand’s presence in the marketplace. The ideal candidate will bring strong sales expertise, market knowledge, and a collaborative approach, partnering closely with Planning, Production, and Design to ensure seasonal product offerings align with consumer demand and support continued sales growth.

The Senior Sales Representative will play a key role in strengthening customer relationships, identifying opportunities for expansion, and helping ensure PAIGE remains competitive in an evolving footwear market.

• Nurture and maintain strong collaborative relationships with Key Accounts Nordstrom, Rack, DSW, Von Maur, Bloomingdales and West Territory to grow market share, increase revenue, and maximize profitability
• Partner with leadership as a strategic “right hand” to shape sales direction, product development, and market strategy.
• Partner closely with Design and GM to deliver seasonal product briefs informed by current selling, hind-sighting, and competitor analysis
• Leverage weekly selling performance, size and width performance analysis, market trends, and competitive insights to inform future product strategy and assortment planning
• Collaborate with account buying teams via active communication and seasonal competitive shopping trips to align seasonal strategies, ensure inventory efficiency, and drive profitable sales outcomes
• Oversee the full sales cycle, from product development through sell-in, ensuring assortments align with customer needs and trends.
• Support development of account-specific marketing initiatives in partnership with the Paige/Vida Marketing team
• Work collaboratively with financial planning and GM to forecast demand, manage replenishment programs, analyze performance, and adjust forecasts and plans to optimize sell-through and inventory flow
• Manage the process, timelines and customer needs both externally and internally
• Manage daily communication/customer service with accounts
• Manage customer line sheets and Nuorder/Envoy responsibilities
• Work closely with production teams on costing & order management and support in executing sized buys for production to hit factory deadlines
• Drive sales growth by expanding into new accounts and actively scout for opportunities to grow the full price business in the West Territory
• Conduct seasonal hindsight reviews to refine strategies and improve future planning cycles
• Travel regularly to Nordstrom doors and key markets to assess in-store execution, identify growth opportunities, and stay close to the consumer and competitor landscape. Facilitate product knowledge of Paige product to Nordstrom staff and support selling floor during seasonal contests

Perform other duties and special projects as assigned

• Proven senior-level sales experience in the footwear industry with strong retailer relationships.
• Background in product development and sales, with success in driving profitable growth.
• Track record of opening new accounts, especially with Specialty Store segment
• Strong analytical skillset and…