Growth Marketing Lead: Multi-Channel, Data-Driven

Requirements

• 6-10+ years of experience in growth marketing or paid media, ideally in a high-growth, multi-location or consumer services business
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• Proven experience owning and optimizing seven figure paid media budgets and forecasts
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• Deep hands-on knowledge of Google Ads and Meta Ads, including strategy, testing, and performance analysis
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• Experience managing and scaling acquisition across multiple channels and geographies
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• Strong analytical skills with the ability to translate data into clear decisions and recommendations
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• Experience managing agency partners and holding them accountable to performance outcomes
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• Familiarity with attribution models, incrementality testing, and performance measurement challenges

• The Head of Growth will own Modern Animal’s acquisition engine and be accountable for efficiently driving new member growth s role oversees a seven-figure marketing budget, defines channel strategy, and ensures investments deliver against CAC and volume targets
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• This is a highly analytical, business-critical role with end-to-end ownership of growth performance. You will operate as the central decision-maker across channel mix, budget allocation, and performance strategy, partnering closely with Creative, Lifecycle, Analytics, and Operations to align growth with market demand and clinic capacity
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• While initially an individual contributor, this role will manage external agencies and build the foundation for a high-performing growth team, with plans to hire an internal team in the near term
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• Own acquisition strategy across all paid and performance channels (e.g., Google, Meta, Yelp, Direct Mail, OOH, emerging platforms)
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• Drive channel mix and investment decisions to hit new member and CAC targets
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• Continuously identify opportunities to scale, reallocate, or optimize spend based on performance and business needs
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• Ensure growth efforts are aligned with regional dynamics, clinic capacity, and expansion priorities
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• Own budget planning, pacing, and forecasting across daily, monthly, and quarterly horizons
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• Partner with Finance and Marketing leadership to guide investment decisions and tradeoffs
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• Manage external media buying agencies (Google, Meta), holding them accountable to performance, testing velocity, and reporting standards
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• Define and monitor core growth KPIs (CAC, CVR, CPL, etc.)
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• Partner with Analytics to understand attribution, channel incrementality, and performance drivers
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• Surface actionable insights and recommendations to leadership regularly
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• Continuously test and optimize across audiences, creative, landing experiences, and channel mix
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• Own the paid media creative strategy and testing roadmap
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• Partner with Creative to develop high-performing, channel-specific assets
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• Translate performance data into clear testing hypotheses and creative direction
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• Ensure a consistent cadence of experimentation to drive incremental gains