Senior Analytics & Activation Engineer

Sony Interactive Entertainment isn’t just the Best Place to Play— it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

This role fulfills an essential purpose in facilitating several company‑wide analytics, telemetry, activation, and customer engagement programs. The ideal candidate will contribute technical insight, engineering knowledge, and partner with various departments to increase Play Station’s data and activation potential in marketing, commerce, and product experiences.

EPE’s mission is to develop scalable data, activation, and experimentation capabilities that support analytics, personalization, and customer engagement across Play Station.

We compose platform‑neutral telemetry, data transformation, and activation systems powering Marketing, Commerce, Player & Network, and Game Publisher experiences. We partner with engineering, product, analytics, and marketing teams to develop dependable, reusable, and scalable data foundations that improve customer experiences and business outcomes!

In this position, you will develop and assemble scalable data and activation systems to support analytics, experimentation, personalization, and customer engagement across Play Station platforms.

You will join forces with engineering, product, analytics, and marketing colleagues to build telemetry frameworks, transformation pipelines, and integration services! These solutions secure reliable data collection, modeling, and activation across diverse internal and external platforms.

The position covers data engineering, platform integration, and activation infrastructure, demanding solid software engineering fundamentals and experience handling modern cloud‑native data systems.

• Partner with collaborators to translate business and analytics requirements into scalable telemetry solutions
• Develop reusable telemetry and event‑driven data collection systems spanning web, app, and platform experiences
• Develop integrations between internal systems and external marketing, analytics, and partner platforms using APIs and cloud‑native services
• Support experimentation, personalization, and audience activation workflows through dependable data infrastructure
• Construct and enhance scalable data pipelines and transformation frameworks using SQL, Spark, dbt, or related technologies
• Implement monitoring, observability, and data quality checks throughout pipelines and services
• Contribute to platform architecture decisions with a focus on modularity, scalability, maintainability, and reuse
• Collaborate with cross‑functional teams to define data contracts, schemas, and instrumentation standards
• Improve developer and analyst workflows through automation and self‑service enablement
• Contribute to engineering standards including testing, CI/CD, documentation, and operational excellence

Core Engineering & Data Platform Experience

• Experience building and sustaining scalable data pipelines and transformation frameworks using SQL, dbt, Spark, or related technologies
• Strong SQL and data modeling capabilities
• Experience building cloud‑native data solutions on AWS, GCP, or Azure
• Experience in managing workflow orchestration, pipeline automation, and distributed data processing systems
• Knowledge of software engineering principles such as CI/CD, version control, testing, and observability

• Experience crafting telemetry and event collection systems across web, app, or platform environments
• Experience with end‑to‑end data collection processes including requirements…