Sr. Software Engineer, MarTech

Match Group Marketing Technology Engineer

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, Plenty Of Fish , OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn't stop at our products - it's the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

We're hiring a versatile engineer who can work on a mobile platform (iOS or Android) and the backend/full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.

This is a ground-floor opportunity. Because the team is early and serves the entire Match Group portfolio, you'll build the marketing technology that every brand relies on, contribute to the team's foundations and standards as they take shape, and grow your scope alongside the team. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways.

It's a great place to grow: the work has real reach, and there's room to take on more as you do.

Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.

What you'll work on:

Work on this team spans two broad areas, and you'll move between them as priorities shift:

• Marketing and attribution event instrumentation in our iOS and Android apps
• Privacy and consent handling
• Event delivery that feeds our attribution partners, ad platforms, and data warehouse

• Programmatic ad-platform management
• Marketing tooling such as creative management systems and Audience syncing
• AI/agent-driven workflows and MCP's

What we're looking for:

• 4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
• Full-stack/backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
• Familiarity with cloud infrastructure and CI/CD
• Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution
• Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
• Comfort owning your work end to end and moving between the client and the backend
• Interest in building MCP servers/tools to expose our platforms to Claude and other agents

$180,000 - $215,000 a year The salary range for this position is $180,000 - $215,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Palo Alto, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Values

• Take the Lead:
  We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast:
  We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together:
  We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real…