Product Manager, Ads Platform - Experimentation & Incrementality Measurement

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.

Our Team:

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers.

Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

We are looking for a Product Manager in the advertising space who is excited to join us on this journey.

About the Role:

This PM will be responsible for ads experimentation and incrementality measurement products. This role will focus on building measurement products for customers that utilize various experimentation and incrementality methodologies so they can isolate the causal impact Netflix’s ad campaigns have on their media objectives. These customers include advertisers and agencies, as well as third party partners such as measurement or other ad tech vendors.

This PM will:

Partner with engineering, user experience and data science teams to launch experimentation and incrementality measurement products that meet the needs of advertisers, agencies, third-party measurement vendors, and other ad tech providers

Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement to Netflix’s advertisers

Collaborate with cross-functional teams in sales, solutions engineering, measurement analysts, ad operations, marketing, strategy, policy, and legal to bring products to market and increase adoption

Be an expert on the methodologies of our growing experimentation and incrementality measurement suite, including Conversion Lift, Brand Lift, A/B Testing, Multi-armed bandit algorithms, Search Lift and Geo Lift We’re seeking a candidate who has:8+ years of Product Management experience with a proven record of successfully launching and scaling 0-1 products

Strong experimental design & causal inference knowledge: randomization, power analysis, sample size determination, MDE, holdout methodology design, statistical significance, confidence intervals

Ability to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory (exploration/exploitation tradeoff, regret minimization)
Delivered a roadmap and executed on ads experimentation and incrementality measurement products

Has a thorough understanding of the ads measurement, conversion ingestion, and identity ecosystems, including CTV experience and familiarity with measurement

Has experience collaborating closely with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teams

Has experience collaborating with Engineering, User Experience, Data Science, and other Product…