Principal Customer Success Manager

As a Principal Customer Success Manager, you'll own Workiva's most strategic and complex enterprise accounts and serve as the advisor executives rely on to connect our platform to the outcomes that matter most to their business.

You'll operate as the senior-most individual contributor on the team, setting the standard for how great customer success is done at Workiva while mentoring the people around you and shaping the practices the broader organization relies on.

• Build and maintain a comprehensive picture of each account's organizational structure, business priorities, and long-term strategic goals, then develop multi-year account plans that connect those realities to Workiva capabilities
• Cultivate relationships across every stakeholder layer including business owners, finance leaders, IT contacts, and C-suite executives, as an ongoing partnership rather than a contract-driven engagement
• Identify platform adoption opportunities by mapping Workiva capabilities against each customer's evolving needs and priorities, anticipating where their business is headed rather than reacting to where it is today
• Lead Business Reviews that speak to enterprise-level outcomes: operational efficiency, compliance readiness, reporting accuracy, and business impact

• Use product usage data and health signals to diagnose what's working and what isn't across the most complex accounts, then design targeted interventions that address the root causes of adoption gaps
• Ask consultative questions to uncover workflow gaps and build enablement plans that drive lasting behavior change rather than short-term usage spikes, applying a deep understanding of how enterprise teams learn and adopt new capabilities
• Look past the current adoption playbook to spot where it will break next: emerging use cases, shifting customer expectations, or platform capabilities the team doesn't yet have a model for driving adoption on. Build the frameworks that get ahead of those gaps before they show up broadly

• Identify expansion opportunities through structured whitespace analysis and bring well-qualified signals to your AE with a clear business case, driving a higher win rate on the opportunities you surface
• Provide renewal forecasts well ahead of deadlines, flag risk early with a mitigation plan attached, and navigate the most complex commercial conversations with confidence

• Engage consistently with senior-level stakeholders and communicate in terms that resonate with business leaders: operational risk, efficiency, compliance confidence, and measurable impact
• Equip internal executive sponsors with the necessary context before high-stakes customer conversations and serve as the person internal leaders turn to for insight on your most strategic accounts

• Identify risk themes by analyzing health trends, engagement signals, and relationship dynamics proactively, and act before issues surface with customers
• Own escalations from identification through resolution: document the root cause, coordinate across functions, and keep the customer informed throughout
• Anticipate the next category of risk before the organization has a name for it, whether that's a shift in the market, a new competitive threat, or a structural change in how customers evaluate the platform
• Shape how the CS team thinks about and prepares for risks it hasn't encountered yet

• Share account patterns and insights with your CPX team and AE partners to build collective knowledge of what works across the organization, and lead the development of team-wide practices that make excellent execution repeatable
• Orchestrate specialists across Solution…