Digital Content Manager - Wvue

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WVUE FOX 8 in New Orleans is the #1 rated News station in the competitive New Orleans Market. FOX 8 is committed to providing in-depth investigative stories that affect change, hold the powerful accountable, and shine a light on public corruption. FOX 8 recognizes the responsibility of keeping the viewing public safe and informed about the world around them, delivering all the news, information, and entertainment viewers want and need to know.

With this mission in mind, FOX 8 is committed to serving as the Weather Authority for Southeast Louisiana and Southwest Mississippi and continues to lead in the field of investigative journalism. FOX 8 is committed to innovation and continued evolution in the use of existing technology, producing more than 65 hours of news and locally originated programming per week. With a station based in Mid-City New Orleans, WVUE employees work, live, and play in one of the nation's most vibrant and unique cities.

WVUE is seeking a forward-thinking, dynamic Digital Content Supervisor to lead and oversee our growing digital efforts, managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience.

The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.

• Must be able to write and publish news, weather, and sports coverage on all WVUE digital platforms.
• Strong skills in gathering user-generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
• Develop strategies for live and on-demand digital content to expand CTV and streaming efforts.
• Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
• Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
• Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WVUE’s owned platforms.
• Monitor algorithm changes on platforms like Facebook, Instagram, and Tik Tok to adjust posting strategies accordingly.
• Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking.
• Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation.
• Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery.
• HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.
• Collaborate with the digital team and other newsroom…