Hotel Director Sales and Marketing

ESSENTIAL JOB FUNCTIONS:

• 1. Direct the solicitation efforts of the sales team through effective oral and written communication while overseeing rate, date and space commitments for group, individual catering and event sales of the hotel.
• 2. Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• 3. Ensure the tools of the management company as well as the Hilton Curio Brand are fully activated by the team.
• 4. Monitor the lead generation hunting process and use of tools such as CVENT to effectively solicit and convert business for the hotel.
• 5. With the General Manager, and as necessary the area team, set goals and stretch targets for the team which will include revenue, room nights ADR, FB contribution and ROI on Marketing efforts.
• 6. Both individually and with members of the sales team, participate in sales calls, trade show events and other industry wide networking events which can generate business for the hotel.
• 7. Be very familiar with the top accounts of the hotel in all segments, the hotel’s share of the market and what potential may exist to move share from other hotels.
• 8. Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
• 9. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report and Co-Star reports.
• 10. Ensure effective daily communication is in place holding the team accountable for strong communication, lead generation and conversion and general sales productivity.
• 11. Partner with Area Revenue Management to achieve the best business at the best rate at the appropriate time. Ask questions to support new initiatives and thinking practices to increase both ADR and Occupancy.
• 12. Participate in internal and owner/asset manager calls where sales and marketing performance and activities are discussed and be fully prepared to answer reasonable questions in a constructive way, taking note of suggestions for further review with the General Manager.
• 13. Work effectively with the area team to include the VP Sales, VP Marketing and VP Revenue Management to ensure all tools are activated to support hotels’ sales and marketing performance.
• 14. With the General Manager, oversee the marketing of the hotel, both internal and external, using the support of VP Marketing as appropriate. Oversee the performance and work of the hotel Marketing Manager.
• 15. Maintain open and consistent communication with the General Manager around sales performance, expectations, sales and marketing management and performance of the hotel. Discuss, understand and implement strategies reviewed with the General Manager to improve the performance of the hotel.
• 16. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• 17. Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs as well as Hilton Curio tools to ensure the team has the best resources available to drive performance.
• 18. Meet with and entertain clients some of which will require travel.
• 19. Communicate both verbally and in writing to provide clear direction to the staff.
• 20. Initiate the preparation of the annual Sales amp;
  Marketing Plan and execute plans as outlined critically, examining and adjusting as deemed necessary by current market conditions.
• 21. Organize and/or attend…