Senior Digital Content Specialist – Orleans

Exceptional care starts with exceptional people.

For us, this is more than a job– it’s a calling. It’s waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.

This job oversees the implementation and optimization of digital content marketing initiatives. This job manages Thought Leader and Brand Ambassador programs, drives online content strategy for the programs and collaborates with executive-level leaders on thought leadership content and social presence. The role drafts, builds and edits web content; drafts and posts social media posts and short-form videos; moderates and manages social media channels;

tracks analytics and user behavior; supports system brand and online marketing initiatives; supports system service-line web, social media and discoverability; participates in the strategic planning process for clients; and assists or oversees special projects and initiatives. The individual must live in New Orleans or the greater New Orleans area as in-person attendance at trainings, meetings and events is required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Required – 5 years of experience in web management and content creation.

Preferred – 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Preferred – 5 years experience creating and managing content for social media channels such as Facebook, Instagram and Linked In. Linked In experience is ideal.

• Experience ghost-writing for C-suite executives and other physician and department thought leaders
• Expertise with major social channels including Linked In, Facebook, Instagram, Tik Tok and X and their analytics capabilities.
• Strong writing and editing skills and knowledge of Associated Press (AP) style.
• Experience with social scheduling tools (Sprout Social, Hootsuite, etc.)
• Experience with search engine and answer engine optimization (SEO and GEO/AEO) tools (Moz, Sem Rush, Brightedge, etc.)
• Experience filming and editing short-form videos for social media
• Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
• Advanced project management and organizational skills.
• Strong analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high-quality work.
• Strong people skills – ability to collaborate with others, take feedback and…