Manager, Card Solutions Product Portfolio

JOB FUNCTION /

SUMMARY:

The Emerging Payments Product Portfolio Manager is responsible for directing and leading product line strategy and business planning activities on services including Credit cards, Debit cards, ATMs, and related businesses to meet the company's strategic objectives. This position is responsible for the development and prioritization of cohesive business strategies, roadmaps, and action plans in coordination with various stakeholders (Digital, Sales, Marketing, Legal, Compliance, and Executive) and technology providers weighing competing factors and objectives using real‑world user data, customer feedback, and metrics on assigned products.

This leader is expected to ensure the product and service team's vision is consistently articulated and updated during the product life cycle and coordinate with financial, operational, and forecast planning peers and partners to ensure units meet defined growth, enhancement, and budget objectives.

Leads and directs the long‑term vision and strategy for Emerging Payment's products and services, regularly communicating this strategy to all relevant participants and stakeholders. Consults regularly with other product management leadership teams, segment leaders, and technology service providers to understand their strategic plan, goals & business issues.

• Directs activities to drive results contained in the operating plan: achievement of growth objectives including penetration, activation, usage rates, revenue, profit and return on investment for related channels/categories of business and/or key customers.
• Directs data analysis efforts across various and disparate information sources and teams; including customer and product line system data sets, to develop financial, market, and trend analysis to be used by business line leadership in critical decision making.
• Optimizes business performance and intelligence through the design, build, and updating of KPI (Key Performance Indicators) and KRI (Key Risk Indicators) dashboards that provide meaningful insights into the results for campaigns, initiatives, or market benchmarking.
• Aligns with Product Development, Card Services Management, Customer Experience, and Risk Management to ensure consistency and continuity in business delivery and management.
• Responsible for managing and implementing marketing plans through research, strategic planning and implementation. Leads and provides oversight for creative process from concept, to design, sample production, testing, forecasting, costing, mass production, promotion, and support.
• Directs product managers, marketing, and bank partners to identify relationship build opportunities or generate customer acquisition leads that drive market awareness and support execution towards business revenue and profit goals.
• Assist with analyzing product and customer utilization to develop campaigns and tactics that will improve business performance through incremental purchases, card reactivation, rewards engagement, and balance transfers.
• Analyzes market opportunities, industry trends, and competitor pricing to acquire, retain and grow bank relationships.
• Develops new processes, services, products to meet changing market climate, maximize efficiencies, or mitigate risks for debit, credit, and/or ATM products directing detailed workflow analysis of each function as part of subsequent re‑engineering efforts.
• Work with external vendors to obtain card program data and to assess partnerships and opportunities.

Carries out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws; provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring and training associates; planning, assigning and directing work; performance management; associate compensation; approving expense reports; addressing concerns and resolving problems.

• 10 years’ management experience in the banking industry in a product or marketing analytics…